The salary of a Sales Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Sales Manager in the United States is $125,609. Salary.com reports that pay typically ranges from $114,576 to $140,061, with most professionals earning between $104,531 and $153,219.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $140,061 | $11,672 | $2,693 | $67 |
| Average | $125,609 | $10,467 | $2,416 | $60 |
| 25th Percentile | $114,576 | $9,548 | $2,203 | $55 |
An entry-level Sales Manager with less than 1 year of experience earns about $121,492. With 1-2 years of experience, the average salary increases to $121,986. For 2-4 years of experience, the pay typically rises to $123,139. Senior-level professionals with 5-8 years of experience earn around $124,456, and those with over 8 years of experience can expect an average of $127,119.
| Levels | Salary |
|---|---|
| Entry Level Sales Manager | $121,492 |
| Intermediate Level Sales Manager | $121,986 |
| Senior Level Sales Manager | $123,139 |
| Specialist Level Sales Manager | $124,456 |
| Expert Level Sales Manager | $127,119 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Sales Manager compensation over the past six years. For example, the median salary increased from $115,588 in 2023 to approximately $116,364 in 2024. (For a detailed analysis of Sales Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Sales Manager information for you to search for. Click on search button below to see Sales Manager job openings or enter a new job title here.
Here are companies hiring for Sales Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $125,609 | 72.4% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $9,609 | 5.5% | ||
| 401K/403B | $5,276 | 3.0% | ||
| Disability | $2,512 | 1.4% | ||
| Healthcare | $8,352 | 4.8% | ||
| Pension | $6,783 | 3.9% | ||
| Time Off | $15,460 | 8.9% | ||
| Total Compensation | $173,600 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.6% |
| High School | 19.0% |
| Associates | 9.6% |
| Bachelors | 56.0% |
| Masters | 14.2% |
| Doctorate | 0.6% |
What Am I Worth?
The average annual salary of Sales Manager is $125,609. In case you are finding an easy salary calculator, the average hourly pay of Sales Manager is $60; the average weekly pay of Sales Manager is $2,416; the average monthly pay of Sales Manager is $10,467.
A Sales Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales Manager earns the most in San Jose, CA, where the annual salary of a Sales Manager is $158,431.
The highest pay for Sales Manager is $153,219.
The lowest pay for Sales Manager is $104,531.
Manages the sales teams and supporting operations to implement the organizational sales strategy and drive revenue growth. Researches and promotes techniques, tools, and structures to support the sales process and meet defined sales metrics. Monitors customer feedback and insights and collaborates with internal stakeholders to identify and suggest new products. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Typically requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Outside Sales: Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
