As of April 01, 2026, the average hourly rate for a Sales Manager in the United States is $61, which translates to an annual salary of about $126,453.
However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:
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A Sales Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Sales Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Sales Supervisor - Outside | 10+ years | $96,795 |
| Sales Supervisor | 10+ years | $107,255 |
| Sales Manager | 10+ years | $126,453 |
| Sales Senior Manager | 10+ years | $165,006 |
| Sales Director | 10+ years | $190,807 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Sales Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Customer Service | 14.35% |
| Outside Sales | 1.7% |
| Customer Satisfaction | 1.36% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Retail Industry
|
$136,569 |
8%
|
|
Consumer Electronics
|
$135,305 |
7%
|
|
Sales Operations
|
$134,040 |
6%
|
|
Salesforce
|
$132,776 |
5%
|
|
Sales Function
|
$132,776 |
5%
|
|
Initiative
|
$132,776 |
5%
|
Your level of education can impact your salary potential. While many Sales Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Sales Manager with a Associate's Degree is between $128,474 and $139,733).
Sales Manager Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.6% |
| High School | 19.0% |
| Associates | 9.6% |
| Bachelors | 56.0% |
| Masters | 14.2% |
| Doctorate | 0.6% |
Understanding how a Sales Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on April 01, 2026Salaries for a Sales Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $115,588 in 2023 to around $115,881 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Sales Manager salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $115,588 |
| 2024 | $116,364 |
| 2025 | $115,881 |
| 2026 |
View More
|
| 2027 |
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|
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Manages the sales teams and supporting operations to implement the organizational sales strategy and drive revenue growth. Researches and promotes techniques, tools, and structures to support the sales process and meet defined sales metrics. Monitors customer feedback and insights and collaborates with internal stakeholders to identify and suggest new products. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Typically requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Outside Sales: Outside sales refer to the sales of products or services by sales personnel that physically go out into the field to meet with prospective customers.
Customer Satisfaction: Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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