How much does a Marketing Automation Specialist make?

As of April 01, 2025, the average annual salary for a Marketing Automation Specialist in the United States is $67,217. According to Salary.com, salaries can range from a low of $54,140 to a high of $81,643, with most professionals earning between $60,372 and $74,768.

Based on HR-reported data: a national average with a geographic differential
Marketing Automation Specialist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Automation Specialist Salary $54,140 US April 01, 2025
25th Percentile Marketing Automation Specialist Salary $60,372 US April 01, 2025
50th Percentile Marketing Automation Specialist Salary $67,217 US April 01, 2025
75th Percentile Marketing Automation Specialist Salary $74,768 US April 01, 2025
90th Percentile Marketing Automation Specialist Salary $81,643 US April 01, 2025
25% $60,372 10% $54,140 90% $81,643 75% $74,768 $67,217 50%(Median) Didn’t find job title? Click
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Marketing Automation Specialist

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Average Base Salary

Core compensation

 
 
 
60372
74768
67217

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
60372
74768
67217
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Automation Specialist in the United States. The base salary for Marketing Automation Specialist ranges from $60,372 to $74,768 with the average base salary of $67,217. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $60,372 to $74,768 with the average total cash compensation of $67,217.

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60372
74768

 

Skills associated with Marketing Automation Specialist: Automation, Lead Generation, Marketing Automation, Across ...More

Jobs with a similar salary range to Marketing Automation Specialist : Automation Scientist, Desk Sergeant, Ems Lieutenant