The salary of a Sales Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Sales Director in the United States is $180,713. Salary.com reports that pay typically ranges from $163,828 to $199,027, with most professionals earning between $148,455 and $215,701.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $199,027 | $16,586 | $3,827 | $96 |
| Average | $180,713 | $15,059 | $3,475 | $87 |
| 25th Percentile | $163,828 | $13,652 | $3,151 | $79 |
An entry-level Sales Director with less than 1 year of experience earns about $170,380. With 1-2 years of experience, the average salary increases to $171,892. For 2-4 years of experience, the pay typically rises to $173,909. Senior-level professionals with 5-8 years of experience earn around $176,429, and those with over 8 years of experience can expect an average of $178,949.
| Levels | Salary |
|---|---|
| Entry Level Sales Director | $170,380 |
| Intermediate Level Sales Director | $171,892 |
| Senior Level Sales Director | $173,909 |
| Specialist Level Sales Director | $176,429 |
| Expert Level Sales Director | $178,949 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Sales Director compensation over the past six years. For example, the median salary increased from $176,948 in 2023 to approximately $174,808 in 2024. (For a detailed analysis of Sales Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Sales Director information for you to search for. Click on search button below to see Sales Director job openings or enter a new job title here.
Here are companies hiring for Sales Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $180,713 | 73.7% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,074 | 5.3% | ||
| 401K/403B | $7,590 | 3.1% | ||
| Disability | $3,614 | 1.5% | ||
| Healthcare | $8,352 | 3.4% | ||
| Pension | $9,759 | 4.0% | ||
| Time Off | $22,242 | 9.1% | ||
| Total Compensation | $245,343 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.9% |
| High School | 7.9% |
| Associates | 6.0% |
| Bachelors | 57.8% |
| Masters | 26.0% |
| Doctorate | 1.4% |
What Am I Worth?
The average annual salary of Sales Director is $180,713. In case you are finding an easy salary calculator, the average hourly pay of Sales Director is $87; the average weekly pay of Sales Director is $3,475; the average monthly pay of Sales Director is $15,059.
A Sales Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales Director earns the most in San Jose, CA, where the annual salary of a Sales Director is $227,933.
The highest pay for Sales Director is $215,701.
The lowest pay for Sales Director is $148,455.
Directs the sales teams and supporting operations to implement the organizational sales strategy and drive revenue growth. Establishes and improves techniques, tools, and structures to support the sales process and meet defined business objectives. Oversees goal setting for departmental and group levels of the sales organization and uses data and technology to measure and monitor sales processes, identify issues, and enhance performance. Implements methods and systems to effectively analyze and monitor the industry, business environment, and competitors and expand the customer base. Uses market and customer insights to collaborate with internal stakeholders to identify and suggest new products. Monitors programs and resources to control expenditures and ensure budget adherence. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Fintech: Integrating software technologies and applications to improve and automate the delivery and use of financial operations to consumers.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
