How much does a Search Engine Optimization (SEO) Director make?

As of April 01, 2025, the average annual salary for a Search Engine Optimization (SEO) Director in the United States is $105,183. Salary.com reports that pay typically ranges from $95,268 to $115,027, with most professionals earning between $86,241 and $123,989.

Based on HR-reported data: a national average with a geographic differential
Search Engine Optimization (SEO) Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Search Engine Optimization (SEO) Director Salary $86,241 US April 01, 2025
25th Percentile Search Engine Optimization (SEO) Director Salary $95,268 US April 01, 2025
50th Percentile Search Engine Optimization (SEO) Director Salary $105,183 US April 01, 2025
75th Percentile Search Engine Optimization (SEO) Director Salary $115,027 US April 01, 2025
90th Percentile Search Engine Optimization (SEO) Director Salary $123,989 US April 01, 2025
25% $95,268 10% $86,241 90% $123,989 75% $115,027 $105,183 50%(Median) Didn’t find job title? Click
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Search Engine Optimization (SEO) Director

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    Digital Marketing Senior Manager


    Bachelor's Degree

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    Search Engine Optimization (SEO) Director


    Bachelor's Degree

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    Bachelor's Degree

Understand the total compensation opportunity for a Search Engine Optimization (SEO) Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
95268
115027
105183

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
95268
115027
105183
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Search Engine Optimization (SEO) Director in the United States. The base salary for Search Engine Optimization (SEO) Director ranges from $95,268 to $115,027 with the average base salary of $105,183. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $95,268 to $115,027 with the average total cash compensation of $105,183.

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95268
115027

 

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