As of April 01, 2025, the average annual salary for a VP of Digital Marketing in the United States is $219,729. Salary.com reports that pay typically ranges from $196,602 to $239,578, with most professionals earning between $175,546 and $257,649.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $239,578 | $19,965 | $4,607 | $115 |
| Average | $219,729 | $18,311 | $4,226 | $106 |
| 25th Percentile | $196,602 | $16,384 | $3,781 | $95 |
An entry-level VP of Digital Marketing with less than 1 year of experience earns about $205,577. With 1-2 years of experience, the average salary increases to $207,648. For 2-4 years of experience, the pay typically rises to $210,409. Senior-level professionals with 5-8 years of experience earn around $214,551, and those with over 8 years of experience can expect an average of $219,729.
| Levels | Salary |
|---|---|
| Entry Level VP of Digital Marketing | $205,577 |
| Intermediate Level VP of Digital Marketing | $207,648 |
| Senior Level VP of Digital Marketing | $210,409 |
| Specialist Level VP of Digital Marketing | $214,551 |
| Expert Level VP of Digital Marketing | $219,729 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in VP of Digital Marketing compensation over the past six years. For example, the median salary increased from $212,661 in 2023 to approximately $214,788 in 2024. (For a detailed analysis of VP of Digital Marketing salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of VP of Digital Marketing information for you to search for. Click on search button below to see VP of Digital Marketing job openings or enter a new job title here.
Here are companies hiring for VP of Digital Marketing and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $219,729 | 74.7% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,639 | 4.6% | ||
| 401K/403B | $9,229 | 3.1% | ||
| Disability | $4,395 | 1.5% | ||
| Healthcare | $8,352 | 2.8% | ||
| Pension | $11,865 | 4.0% | ||
| Time Off | $27,044 | 9.2% | ||
| Total Compensation | $294,253 | 100% | ||
The average annual salary of VP of Digital Marketing is $219,729. In case you are finding an easy salary calculator, the average hourly pay of VP of Digital Marketing is $106; the average weekly pay of VP of Digital Marketing is $4,226; the average monthly pay of VP of Digital Marketing is $18,311.
A VP of Digital Marketing's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a VP of Digital Marketing earns the most in San Jose, CA, where the annual salary of a VP of Digital Marketing is $277,144.
The highest pay for VP of Digital Marketing is $257,649.
The lowest pay for VP of Digital Marketing is $175,546.
Develops the digital marketing strategic vision and oversees operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to company website, and promote online presence. Aligns digital strategy with the overall organizational marketing goals and objectives. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Ensures the ongoing development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online performance statistics and tracks marketplace trends to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
