The salary of a Digital Marketing Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Digital Marketing Director in the United States is $171,358. Salary.com reports that pay typically ranges from $155,205 to $187,395, with most professionals earning between $140,499 and $201,996.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $187,395 | $15,616 | $3,604 | $90 |
| Average | $171,358 | $14,280 | $3,295 | $82 |
| 25th Percentile | $155,205 | $12,934 | $2,985 | $75 |
An entry-level Digital Marketing Director with less than 1 year of experience earns about $161,473. With 1-2 years of experience, the average salary increases to $162,920. For 2-4 years of experience, the pay typically rises to $166,054. Senior-level professionals with 5-8 years of experience earn around $169,670, and those with over 8 years of experience can expect an average of $175,427.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Director | $161,473 |
| Intermediate Level Digital Marketing Director | $162,920 |
| Senior Level Digital Marketing Director | $166,054 |
| Specialist Level Digital Marketing Director | $169,670 |
| Expert Level Digital Marketing Director | $175,427 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 2% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Digital Marketing Director compensation over the past six years. For example, the median salary increased from $179,727 in 2023 to approximately $179,005 in 2024. (For a detailed analysis of Digital Marketing Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Digital Marketing Director information for you to search for. Click on search button below to see Digital Marketing Director job openings or enter a new job title here.
Here are companies hiring for Digital Marketing Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $171,358 | 73.4% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $12,938 | 5.5% | ||
| 401K/403B | $7,197 | 3.1% | ||
| Disability | $3,427 | 1.5% | ||
| Healthcare | $8,352 | 3.6% | ||
| Pension | $9,253 | 4.0% | ||
| Time Off | $21,090 | 9.0% | ||
| Total Compensation | $233,616 | 100% | ||
The average annual salary of Digital Marketing Director is $171,358. In case you are finding an easy salary calculator, the average hourly pay of Digital Marketing Director is $82; the average weekly pay of Digital Marketing Director is $3,295; the average monthly pay of Digital Marketing Director is $14,280.
A Digital Marketing Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Director earns the most in San Jose, CA, where the annual salary of a Digital Marketing Director is $216,134.
The highest pay for Digital Marketing Director is $201,996.
The lowest pay for Digital Marketing Director is $140,499.
Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
