As of April 01, 2025, the average annual salary for a VP of E-Commerce in the United States is $234,542. According to Salary.com, salaries can range from a low of $179,947 to a high of $281,510, with most professionals earning between $205,965 and $259,127.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $259,127 | $21,594 | $4,983 | $125 |
| Average | $234,542 | $19,545 | $4,510 | $113 |
| 25th Percentile | $205,965 | $17,164 | $3,961 | $99 |
An entry-level VP of E-Commerce with less than 1 year of experience earns about $217,055. With 1-2 years of experience, the average salary increases to $219,614. For 2-4 years of experience, the pay typically rises to $223,026. Senior-level professionals with 5-8 years of experience earn around $227,291, and those with over 8 years of experience can expect an average of $231,556.
| Levels | Salary |
|---|---|
| Entry Level VP of E-Commerce | $217,055 |
| Intermediate Level VP of E-Commerce | $219,614 |
| Senior Level VP of E-Commerce | $223,026 |
| Specialist Level VP of E-Commerce | $227,291 |
| Expert Level VP of E-Commerce | $231,556 |
| Entry Level | 7% |
| Mid Level | 6% |
| Senior Level | 5% |
| Top Level | 3% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in VP of E-Commerce compensation over the past six years. For example, the median salary increased from $217,099 in 2023 to approximately $217,403 in 2024. (For a detailed analysis of VP of E-Commerce salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of VP of E-Commerce information for you to search for. Click on search button below to see VP of E-Commerce job openings or enter a new job title here.
Here are companies hiring for VP of E-Commerce and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $234,542 | 75.0% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,854 | 4.4% | ||
| 401K/403B | $9,851 | 3.1% | ||
| Disability | $4,691 | 1.5% | ||
| Healthcare | $8,352 | 2.7% | ||
| Pension | $12,665 | 4.0% | ||
| Time Off | $28,867 | 9.2% | ||
| Total Compensation | $312,822 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.9% |
| High School | 3.7% |
| Associates | 2.8% |
| Bachelors | 56.9% |
| Masters | 35.8% |
What Am I Worth?
The average annual salary of VP of E-Commerce is $234,542. In case you are finding an easy salary calculator, the average hourly pay of VP of E-Commerce is $113; the average weekly pay of VP of E-Commerce is $4,510; the average monthly pay of VP of E-Commerce is $19,545.
A VP of E-Commerce's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a VP of E-Commerce earns the most in San Jose, CA, where the annual salary of a VP of E-Commerce is $295,828.
The highest pay for VP of E-Commerce is $281,510.
The lowest pay for VP of E-Commerce is $179,947.
Develops and articulates the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Supply Chain: A supply chain encompasses everything from the delivery of source materials from the supplier to the manufacturer through to its eventual delivery to the end user.
Logistics: In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption to meet the requirements of customers or corporations.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
