The salary of an E-commerce Strategy Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for an E-commerce Strategy Director in the United States is $179,414. Salary.com reports that pay typically ranges from $162,260 to $193,390, with most professionals earning between $146,642 and $206,114.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $193,390 | $16,116 | $3,719 | $93 |
| Average | $179,414 | $14,951 | $3,450 | $86 |
| 25th Percentile | $162,260 | $13,522 | $3,120 | $78 |
An entry-level E-commerce Strategy Director with less than 1 year of experience earns about $168,917. With 1-2 years of experience, the average salary increases to $170,453. For 2-4 years of experience, the pay typically rises to $172,501. Senior-level professionals with 5-8 years of experience earn around $175,061, and those with over 8 years of experience can expect an average of $177,622.
| Levels | Salary |
|---|---|
| Entry Level E-commerce Strategy Director | $168,917 |
| Intermediate Level E-commerce Strategy Director | $170,453 |
| Senior Level E-commerce Strategy Director | $172,501 |
| Specialist Level E-commerce Strategy Director | $175,061 |
| Expert Level E-commerce Strategy Director | $177,622 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in E-commerce Strategy Director compensation over the past six years. For example, the median salary increased from $185,410 in 2023 to approximately $183,174 in 2024. (For a detailed analysis of E-commerce Strategy Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of E-commerce Strategy Director information for you to search for. Click on search button below to see E-commerce Strategy Director job openings or enter a new job title here.
Here are companies hiring for E-commerce Strategy Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $179,414 | 73.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,055 | 5.4% | ||
| 401K/403B | $7,535 | 3.1% | ||
| Disability | $3,588 | 1.5% | ||
| Healthcare | $8,352 | 3.4% | ||
| Pension | $9,688 | 4.0% | ||
| Time Off | $22,082 | 9.1% | ||
| Total Compensation | $243,715 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.4% |
| High School | 4.7% |
| Associates | 3.0% |
| Bachelors | 49.6% |
| Masters | 42.3% |
What Am I Worth?
The average annual salary of E-commerce Strategy Director is $179,414. In case you are finding an easy salary calculator, the average hourly pay of E-commerce Strategy Director is $86; the average weekly pay of E-commerce Strategy Director is $3,450; the average monthly pay of E-commerce Strategy Director is $14,951.
An E-commerce Strategy Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an E-commerce Strategy Director earns the most in San Jose, CA, where the annual salary of an E-commerce Strategy Director is $226,295.
The highest pay for E-commerce Strategy Director is $206,114.
The lowest pay for E-commerce Strategy Director is $146,642.
Develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Web Analytics: Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
B2C: Business-to-consumer (B2C) is a digital sales model in which products and services are sold between a company and consumer, or two consumers. Usually transactd online. Also known as direct to consumer
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