The salary of a Sales and Marketing Director, Sr. in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Sales and Marketing Director, Sr. in the United States is $259,141. According to Salary.com, salaries can range from a low of $210,616 to a high of $285,240, with most professionals earning between $233,741 and $272,802.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $272,802 | $22,734 | $5,246 | $131 |
| Average | $259,141 | $21,595 | $4,983 | $125 |
| 25th Percentile | $233,741 | $19,478 | $4,495 | $112 |
An entry-level Sales and Marketing Director, Sr. with less than 1 year of experience earns about $243,598. With 1-2 years of experience, the average salary increases to $245,872. For 2-4 years of experience, the pay typically rises to $248,905. Senior-level professionals with 5-8 years of experience earn around $252,696, and those with over 8 years of experience can expect an average of $256,487.
| Levels | Salary |
|---|---|
| Entry Level Sales and Marketing Director, Sr. | $243,598 |
| Intermediate Level Sales and Marketing Director, Sr. | $245,872 |
| Senior Level Sales and Marketing Director, Sr. | $248,905 |
| Specialist Level Sales and Marketing Director, Sr. | $252,696 |
| Expert Level Sales and Marketing Director, Sr. | $256,487 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Sales and Marketing Director, Sr. compensation over the past six years. For example, the median salary increased from $214,714 in 2023 to approximately $220,391 in 2024. (For a detailed analysis of Sales and Marketing Director, Sr. salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Sales and Marketing Director, Sr. information for you to search for. Click on search button below to see Sales and Marketing Director, Sr. job openings or enter a new job title here.
Here are companies hiring for Sales and Marketing Director, Sr. and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $259,141 | 75.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $14,211 | 4.1% | ||
| 401K/403B | $10,500 | 3.1% | ||
| Disability | $5,183 | 1.5% | ||
| Healthcare | $8,352 | 2.4% | ||
| Pension | $13,500 | 3.9% | ||
| Time Off | $31,894 | 9.3% | ||
| Total Compensation | $342,781 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| High School | 4.7% |
| Associates | 2.7% |
| Bachelors | 58.4% |
| Masters | 32.9% |
| Doctorate | 1.3% |
What Am I Worth?
The average annual salary of Sales and Marketing Director, Sr. is $259,141. In case you are finding an easy salary calculator, the average hourly pay of Sales and Marketing Director, Sr. is $125; the average weekly pay of Sales and Marketing Director, Sr. is $4,983; the average monthly pay of Sales and Marketing Director, Sr. is $21,595.
A Sales and Marketing Director, Sr.'s earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Sales and Marketing Director, Sr. earns the most in San Jose, CA, where the annual salary of a Sales and Marketing Director, Sr. is $326,855.
The highest pay for Sales and Marketing Director, Sr. is $285,240.
The lowest pay for Sales and Marketing Director, Sr. is $210,616.
Plans and directs an organization's marketing and sales policies, objectives, and initiatives. Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Leads broad departmental initiatives to develop goals and new strategic plans to achieve them. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Strategic Sales: Strategic sales consists of the detailed program a company creates to target potential customers and effectively sell a product or service.
Crisis Communications: Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation." Meaning can be socially constructed; because of this, the way that the stakeholders of an organization view an event (positively, neutrally, or negatively) is a major contributing factor to whether the event will become a crisis. Additionally, it is important to separate a true crisis situation from an incident. The term crisis “should be reserved for serious events that require careful attention from management.”
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We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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