As of April 01, 2025, the average annual salary for a Retail Store Manager in Chico, CA is $79,778. According to Salary.com, salaries can range from a low of $61,357 to a high of $99,661, with most professionals earning between $70,136 and $90,186.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $90,186 | $7,515 | $1,734 | $43 |
| Average | $79,778 | $6,648 | $1,534 | $38 |
| 25th Percentile | $70,136 | $5,845 | $1,349 | $34 |
An entry-level Retail Store Manager with under 1 year experience makes about $76,180. With less than 2 years of experience, a mid-level Retail Store Manager makes around $76,612. After 2-4 years, the Retail Store Manager pay rises to about $78,051. Those senior Retail Store Manager with 5-8 years of experience earn roughly $79,778, and those Retail Store Manager having 8 years or more experience are expected to earn about $82,419 on average.
| Levels | Salary |
|---|---|
| Entry Level Retail Store Manager | $76,180 |
| Intermediate Level Retail Store Manager | $76,612 |
| Senior Level Retail Store Manager | $78,051 |
| Specialist Level Retail Store Manager | $79,778 |
| Expert Level Retail Store Manager | $82,419 |
| Entry Level | 2% |
| Mid Level | 1% |
| Senior Level | 1% |
| Top Level | 3% |
| Experienced | 6% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Store Management: Store management is the activity of running and monitoring all operations in a store. Its main responsibilities include working with employees, creating work schedules, communicating with suppliers, and dealing with customer complaints.
Training and Development: The process of improving the job performance of an individual or group through structured and planned training sessions.
| Skill | Salary | Demand |
|---|---|---|
|
Sales Management
|
$84,565 |
6%
|
|
Collaboration
|
$82,969 |
4%
|
|
Cost Control
|
$82,172 |
3%
|
|
Motivating
|
$82,172 |
3%
|
|
Guest Service
|
$82,172 |
3%
|
|
Inventory Control
|
$81,374 |
2%
|
