As of April 01, 2025, the average annual salary for a Media Planning Manager in Atlanta, GA is $111,791. According to Salary.com, salaries can range from a low of $90,506 to a high of $142,712, with most professionals earning between $100,650 and $127,977.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $127,977 | $10,665 | $2,461 | $62 |
| Average | $111,791 | $9,316 | $2,150 | $54 |
| 25th Percentile | $100,650 | $8,388 | $1,936 | $48 |
An entry-level Media Planning Manager with under 1 year experience makes about $107,634. With less than 2 years of experience, a mid-level Media Planning Manager makes around $108,133. After 2-4 years, the Media Planning Manager pay rises to about $109,297. Those senior Media Planning Manager with 5-8 years of experience earn roughly $110,627, and those Media Planning Manager having 8 years or more experience are expected to earn about $113,482 on average.
| Levels | Salary |
|---|---|
| Entry Level Media Planning Manager | $107,634 |
| Intermediate Level Media Planning Manager | $108,133 |
| Senior Level Media Planning Manager | $109,297 |
| Specialist Level Media Planning Manager | $110,627 |
| Expert Level Media Planning Manager | $113,482 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 3% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
A/B Testing: A/B Testing is also known as bucket testing or split-run testing. It's a method of user-experience research where by there are 2 variants of a single variable. A user will be tested in response to variant A against variant B, ultimately to determine the more effective variant.
Copywriting: Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Automation
|
$125,206 |
12%
|
|
Demand Generation
|
$119,617 |
7%
|
|
Product Marketing
|
$119,617 |
7%
|
|
Collaborating
|
$119,617 |
7%
|
|
Prioritization
|
$118,499 |
6%
|
|
Alignment
|
$117,381 |
5%
|
