The salary of a Media Planning Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Media Planning Manager in the United States is $114,166. According to Salary.com, salaries can range from a low of $92,429 to a high of $145,744, with most professionals earning between $102,788 and $130,695.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $130,695 | $10,891 | $2,513 | $63 |
| Average | $114,166 | $9,514 | $2,196 | $55 |
| 25th Percentile | $102,788 | $8,566 | $1,977 | $49 |
An entry-level Media Planning Manager with less than 1 year of experience earns about $109,920. With 1-2 years of experience, the average salary increases to $110,430. For 2-4 years of experience, the pay typically rises to $111,619. Senior-level professionals with 5-8 years of experience earn around $112,977, and those with over 8 years of experience can expect an average of $115,893.
| Levels | Salary |
|---|---|
| Entry Level Media Planning Manager | $109,920 |
| Intermediate Level Media Planning Manager | $110,430 |
| Senior Level Media Planning Manager | $111,619 |
| Specialist Level Media Planning Manager | $112,977 |
| Expert Level Media Planning Manager | $115,893 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 2% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Media Planning Manager compensation over the past six years. For example, the median salary increased from $114,851 in 2023 to approximately $115,896 in 2024. (For a detailed analysis of Media Planning Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Media Planning Manager information for you to search for. Click on search button below to see Media Planning Manager job openings or enter a new job title here.
Here are companies hiring for Media Planning Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $114,166 | 72.0% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $8,734 | 5.5% | ||
| 401K/403B | $4,795 | 3.0% | ||
| Disability | $2,283 | 1.4% | ||
| Healthcare | $8,352 | 5.3% | ||
| Pension | $6,165 | 3.9% | ||
| Time Off | $14,051 | 8.9% | ||
| Total Compensation | $158,546 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.4% |
| High School | 3.1% |
| Associates | 5.4% |
| Bachelors | 58.3% |
| Masters | 31.4% |
| Doctorate | 1.3% |
What Am I Worth?
The average annual salary of Media Planning Manager is $114,166. In case you are finding an easy salary calculator, the average hourly pay of Media Planning Manager is $55; the average weekly pay of Media Planning Manager is $2,196; the average monthly pay of Media Planning Manager is $9,514.
A Media Planning Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Manager earns the most in San Jose, CA, where the annual salary of a Media Planning Manager is $143,998.
The highest pay for Media Planning Manager is $145,744.
The lowest pay for Media Planning Manager is $92,429.
Responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
A/B Testing: A/B Testing is also known as bucket testing or split-run testing. It's a method of user-experience research where by there are 2 variants of a single variable. A user will be tested in response to variant A against variant B, ultimately to determine the more effective variant.
Copywriting: Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
