As of May 01, 2026, the average salary for a Media Planning Analyst IV in the United States is $115,370 per year, which breaks down to an hourly rate of $55.
However, a Media Planning Analyst IV's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
AI-Powered HR
AI Onboarding
A Media Planning Analyst IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planning Analyst IV's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Planning Analyst II | 2-4 years | $67,744 |
| Media Planning Analyst III | 4-7 years | $87,799 |
| Media Planning Analyst IV | 7+ years | $115,370 |
| Media Supervisor | 7+ years | $101,307 |
| Media Planning Supervisor | 7+ years | $103,697 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Analyst IVs. For example, consider the average annual salaries in these key locations:
Understanding how a Media Planning Analyst IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on May 01, 2026Promotions are the fastest way to increase your earnings. As a Media Planning Analyst IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Advertising Coordinator V | $149,703 | 30% |
| Media Supervisor | $101,307 | -12% |
Salaries for a Media Planning Analyst IV can change over time, reflecting shifts in market demand and the overall economy. The median salary from $98,216 in 2023 to around $98,216 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Media Planning Analyst IV salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2023 |
View More
|
| 2024 | $98,216 |
| 2025 |
View More
|
| 2026 |
View More
|
| 2027 |
View More
|
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation PlanningHere are companies hiring for Media Planning Analyst IV and their salaries, click below for more details.
Ready to take the next step in your career? Browse thousands of current Media Planning Analyst IV job openings on our job board. Use the search bar below to find your perfect match.
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
A Media Planning Analyst IV's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Media Planning Analyst IV earns the most in San Jose, CA, where the annual salary of a Media Planning Analyst IV is $145,516.
The highest pay for Media Planning Analyst IV is $126,942.
The lowest pay for Media Planning Analyst IV is $99,530.
Responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
Salary.com's CompAnalyst platform offers:
