The salary of a Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average hourly pay of Marketing Manager in the United States is $56. While Salary.com is seeing that Marketing Manager salary in the US can go up to $68 or down to $43, but most earn between $49 and $62. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Manager in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $62 | $5 | $1 | $0 |
| Average | $56 | $5 | $1 | $0 |
| 25th Percentile | $49 | $4 | $1 | $0 |
As of April 01, 2025, Salary.com is seeing that an entry-level Marketing Manager with under 1 year experience makes about $110,780. With less than 2 years of experience, a mid-level Marketing Manager makes around $111,402. After 2-4 years, the Marketing Manager pay rises to about $112,855. Those senior Marketing Manager with 5-8 years of experience earn roughly $114,515, and those Marketing Manager having 8 years or more experience is expected to earn about $117,402 on average.
| Levels | Salary |
|---|---|
| Entry Level Marketing Manager | $110,780 |
| Intermediate Level Marketing Manager | $111,402 |
| Senior Level Marketing Manager | $112,855 |
| Specialist Level Marketing Manager | $114,515 |
| Expert Level Marketing Manager | $117,402 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Marketing Manager is $127,912 in California and in Massachusetts, the average annual salary goes to $126,207. While in New Jersey, a Marketing Manager earns $125,697 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Marketing Manager in San Francisco, CA is $144,831 and in New York, NY, the average annual salary goes to $134,394. While a Marketing Manager earns $129,338 per year in Boston, MA.
For those exploring the changing dynamics of Marketing Manager salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of April 01, 2025, our research highlights a notable shift in Marketing Manager compensation over the past six years. For instance, the median salary has moved from $115,247 in 2023 to about $115,370 in 2024 (for a comprehensive analysis of Marketing Manager salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of Marketing Manager information for you to search for. Click on search button below to see Marketing Manager job openings or enter a new job title here.
Here are companies hiring for Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $115,967 | 72.1% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $8,871 | 5.5% | ||
| 401K/403B | $4,871 | 3.0% | ||
| Disability | $2,319 | 1.4% | ||
| Healthcare | $8,352 | 5.2% | ||
| Pension | $6,262 | 3.9% | ||
| Time Off | $14,273 | 8.9% | ||
| Total Compensation | $160,916 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 2.9% |
| Associates | 3.1% |
| Bachelors | 55.6% |
| Masters | 37.5% |
| Doctorate | 0.7% |
What Am I Worth?
Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Plans: A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.
Salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
