The salary of a Marketing Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Marketing Director in the United States is $173,450. According to Salary.com, salaries can range from a low of $142,436 to a high of $209,703, with most professionals earning between $157,216 and $192,426.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $192,426 | $16,036 | $3,701 | $93 |
| Average | $173,450 | $14,454 | $3,336 | $83 |
| 25th Percentile | $157,216 | $13,101 | $3,023 | $76 |
An entry-level Marketing Director with less than 1 year of experience earns about $163,516. With 1-2 years of experience, the average salary increases to $164,970. For 2-4 years of experience, the pay typically rises to $166,908. Senior-level professionals with 5-8 years of experience earn around $169,331, and those with over 8 years of experience can expect an average of $171,754.
| Levels | Salary |
|---|---|
| Entry Level Marketing Director | $163,516 |
| Intermediate Level Marketing Director | $164,970 |
| Senior Level Marketing Director | $166,908 |
| Specialist Level Marketing Director | $169,331 |
| Expert Level Marketing Director | $171,754 |
| Entry Level | 6% |
| Mid Level | 5% |
| Senior Level | 4% |
| Top Level | 2% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Marketing Director compensation over the past six years. For example, the median salary increased from $179,665 in 2023 to approximately $179,552 in 2024. (For a detailed analysis of Marketing Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Marketing Director information for you to search for. Click on search button below to see Marketing Director job openings or enter a new job title here.
Here are companies hiring for Marketing Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $173,450 | 73.4% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $12,968 | 5.5% | ||
| 401K/403B | $7,285 | 3.1% | ||
| Disability | $3,469 | 1.5% | ||
| Healthcare | $8,352 | 3.5% | ||
| Pension | $9,366 | 4.0% | ||
| Time Off | $21,348 | 9.0% | ||
| Total Compensation | $236,238 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 3.3% |
| Associates | 2.9% |
| Bachelors | 48.4% |
| Masters | 43.7% |
| Doctorate | 1.4% |
What Am I Worth?
The average annual salary of Marketing Director is $173,450. In case you are finding an easy salary calculator, the average hourly pay of Marketing Director is $83; the average weekly pay of Marketing Director is $3,336; the average monthly pay of Marketing Director is $14,454.
A Marketing Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Director earns the most in San Jose, CA, where the annual salary of a Marketing Director is $218,772.
The highest pay for Marketing Director is $209,703.
The lowest pay for Marketing Director is $142,436.
Directs an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Business Development: Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
