The salary of a Digital Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
What is the highest and lowest hourly pay for Digital Marketing Manager?
As of April 01, 2025, the average hourly pay of Digital Marketing Manager in the United States is $55. While Salary.com is seeing that the highest pay for Digital Marketing Manager in the US can go up to $64 and the lowest down to $46, but most earn between $51 and $60. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Manager in the United States.
What is the yearly and monthly salary as a Digital Marketing Manager?
As of April 01, 2025, the average annual salary is $115,284 (range: $96,160 to $133,987); the average monthly salary is $9,607 (range: $8,013 to $11,166).
Click the switch button below to see weekly and hourly salary of a Digital Marketing Manager.
How Does Experience Level Affect a Digital Marketing Manager's Salary?
As of April 01, 2025, Salary.com is seeing that an entry-level Digital Marketing Manager with under 1 year experience makes about $111,549. With less than 2 years of experience, a mid-level Digital Marketing Manager makes around $111,997. After 2-4 years, the Digital Marketing Manager pay rises to about $113,491. Those senior Digital Marketing Manager with 5-8 years of experience earn roughly $115,284, and those Digital Marketing Manager having 8 years or more experience is expected to earn about $117,768 on average.
Levels
Salary
Entry Level Digital Marketing Manager
$111,549
Intermediate Level Digital Marketing Manager
$111,997
Senior Level Digital Marketing Manager
$113,491
Specialist Level Digital Marketing Manager
$115,284
Expert Level Digital Marketing Manager
$117,768
$111,5490 yr
$111,997< 2 yrs
$113,4912-4 yrs
$115,2845-8 yrs
$117,768> 8 yrs
Last Updated on April 01, 2025
Entry Level
3%
Mid Level
3%
Senior Level
2%
Top Level
0%
Experienced
2%
View as graphView as table
Last Updated on April 01, 2025
How much does salary of Digital Marketing Manager vary from state to state?
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Digital Marketing Manager is $127,158 in California and in Massachusetts, the average annual salary goes to $125,464. While in New Jersey, a Digital Marketing Manager earns $124,956 per year.
How much does salary of Digital Marketing Manager vary from city to city?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Digital Marketing Manager in San Francisco, CA is $143,978 and in New York, NY, the average annual salary goes to $133,603. While a Digital Marketing Manager earns $128,576 per year in Boston, MA.
What is the salary trend of Digital Marketing Manager?
For those exploring the changing dynamics of Digital Marketing Manager salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of April 01, 2025, our research highlights a notable shift in Digital Marketing Manager compensation over the past six years. For instance, the median salary has moved from $115,954 in 2023 to about $116,350 in 2024 (for a comprehensive analysis of Digital Marketing Manager salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Average Annual Salary of Digital Marketing Manager Over Time
Salary.com job board provides millions of Digital Marketing Manager information for you to search for. Click on search button below to see Digital Marketing Manager job openings or enter a new job title here.
Common Company Salaries for Digital Marketing Manager
Here are companies hiring for Digital Marketing Manager and their salaries, click below for more details.
1. What are the responsibilities of Digital Marketing Manager?
Manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
2. What are the skills of Digital Marketing Manager
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
1.)
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
2.)
Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
3.)
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources.
We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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The average hourly salary for a Digital Marketing Manager is $55 per hour in the United States, updated at April 01, 2025.
