As of April 01, 2025, the average annual salary for a Digital Marketing Manager in San Francisco, CA is $143,978. According to Salary.com, salaries can range from a low of $120,095 to a high of $167,337, with most professionals earning between $131,477 and $156,205.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $156,205 | $13,017 | $3,004 | $75 |
| Average | $143,978 | $11,998 | $2,769 | $69 |
| 25th Percentile | $131,477 | $10,956 | $2,528 | $63 |
An entry-level Digital Marketing Manager with under 1 year experience makes about $139,313. With less than 2 years of experience, a mid-level Digital Marketing Manager makes around $139,873. After 2-4 years, the Digital Marketing Manager pay rises to about $141,739. Those senior Digital Marketing Manager with 5-8 years of experience earn roughly $143,978, and those Digital Marketing Manager having 8 years or more experience are expected to earn about $147,080 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Manager | $139,313 |
| Intermediate Level Digital Marketing Manager | $139,873 |
| Senior Level Digital Marketing Manager | $141,739 |
| Specialist Level Digital Marketing Manager | $143,978 |
| Expert Level Digital Marketing Manager | $147,080 |
| Entry Level | 21% |
| Mid Level | 21% |
| Senior Level | 23% |
| Top Level | 25% |
| Experienced | 28% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
| Skill | Salary | Demand |
|---|---|---|
|
Data Processing
|
$154,057 |
7%
|
|
Product Marketing
|
$149,737 |
4%
|
|
Commitment
|
$148,298 |
3%
|
|
Prioritization
|
$148,298 |
3%
|
|
Storytelling
|
$146,858 |
2%
|
|
Leadership
|
$146,858 |
2%
|
