As of April 01, 2025, the average annual salary for a Digital Marketing Director in Mcallen, TX is $147,368. Salary.com reports that pay typically ranges from $133,476 to $161,160, with most professionals earning between $120,829 and $173,716.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $161,160 | $13,430 | $3,099 | $77 |
| Average | $147,368 | $12,281 | $2,834 | $71 |
| 25th Percentile | $133,476 | $11,123 | $2,567 | $64 |
An entry-level Digital Marketing Director with under 1 year experience makes about $138,867. With less than 2 years of experience, a mid-level Digital Marketing Director makes around $140,111. After 2-4 years, the Digital Marketing Director pay rises to about $142,806. Those senior Digital Marketing Director with 5-8 years of experience earn roughly $145,917, and those Digital Marketing Director having 8 years or more experience are expected to earn about $150,867 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Director | $138,867 |
| Intermediate Level Digital Marketing Director | $140,111 |
| Senior Level Digital Marketing Director | $142,806 |
| Specialist Level Digital Marketing Director | $145,917 |
| Expert Level Digital Marketing Director | $150,867 |
| Entry Level | 19% |
| Mid Level | 18% |
| Senior Level | 17% |
| Top Level | 15% |
| Experienced | 12% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Analytics
|
$154,736 |
5%
|
|
Team Operations
|
$153,263 |
4%
|
|
Display Advertising
|
$153,263 |
4%
|
|
Relationship Management
|
$153,263 |
4%
|
|
Innovation
|
$153,263 |
4%
|
|
Customer Acquisition
|
$153,263 |
4%
|
