As of April 01, 2025, the average annual salary for a Digital Marketing Director in Charlotte, NC is $165,618. Salary.com reports that pay typically ranges from $150,006 to $181,117, with most professionals earning between $135,792 and $195,229.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $181,117 | $15,093 | $3,483 | $87 |
| Average | $165,618 | $13,801 | $3,185 | $80 |
| 25th Percentile | $150,006 | $12,500 | $2,885 | $72 |
An entry-level Digital Marketing Director with under 1 year experience makes about $156,064. With less than 2 years of experience, a mid-level Digital Marketing Director makes around $157,462. After 2-4 years, the Digital Marketing Director pay rises to about $160,491. Those senior Digital Marketing Director with 5-8 years of experience earn roughly $163,986, and those Digital Marketing Director having 8 years or more experience are expected to earn about $169,550 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Director | $156,064 |
| Intermediate Level Digital Marketing Director | $157,462 |
| Senior Level Digital Marketing Director | $160,491 |
| Specialist Level Digital Marketing Director | $163,986 |
| Expert Level Digital Marketing Director | $169,550 |
| Entry Level | 9% |
| Mid Level | 8% |
| Senior Level | 6% |
| Top Level | 4% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Analytics
|
$173,898 |
5%
|
|
Team Operations
|
$172,242 |
4%
|
|
Display Advertising
|
$172,242 |
4%
|
|
Relationship Management
|
$172,242 |
4%
|
|
Innovation
|
$172,242 |
4%
|
|
Customer Acquisition
|
$172,242 |
4%
|
