As of April 01, 2025, the average annual salary for a Digital Marketing Director in Birmingham, AL is $159,671. Salary.com reports that pay typically ranges from $144,620 to $174,615, with most professionals earning between $130,917 and $188,220.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $174,615 | $14,551 | $3,358 | $84 |
| Average | $159,671 | $13,306 | $3,071 | $77 |
| 25th Percentile | $144,620 | $12,052 | $2,781 | $70 |
An entry-level Digital Marketing Director with under 1 year experience makes about $150,461. With less than 2 years of experience, a mid-level Digital Marketing Director makes around $151,809. After 2-4 years, the Digital Marketing Director pay rises to about $154,729. Those senior Digital Marketing Director with 5-8 years of experience earn roughly $158,099, and those Digital Marketing Director having 8 years or more experience are expected to earn about $163,463 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Director | $150,461 |
| Intermediate Level Digital Marketing Director | $151,809 |
| Senior Level Digital Marketing Director | $154,729 |
| Specialist Level Digital Marketing Director | $158,099 |
| Expert Level Digital Marketing Director | $163,463 |
| Entry Level | 12% |
| Mid Level | 11% |
| Senior Level | 10% |
| Top Level | 8% |
| Experienced | 5% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Analytics
|
$167,655 |
5%
|
|
Team Operations
|
$166,058 |
4%
|
|
Display Advertising
|
$166,058 |
4%
|
|
Relationship Management
|
$166,058 |
4%
|
|
Innovation
|
$166,058 |
4%
|
|
Customer Acquisition
|
$166,058 |
4%
|
