The salary of a Database Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Database Marketing Manager in the United States is $118,717. According to Salary.com, salaries can range from a low of $90,246 to a high of $138,746, with most professionals earning between $103,814 and $129,201.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $129,201 | $10,767 | $2,485 | $62 |
| Average | $118,717 | $9,893 | $2,283 | $57 |
| 25th Percentile | $103,814 | $8,651 | $1,996 | $50 |
An entry-level Database Marketing Manager with less than 1 year of experience earns about $113,156. With 1-2 years of experience, the average salary increases to $113,823. For 2-4 years of experience, the pay typically rises to $115,381. Senior-level professionals with 5-8 years of experience earn around $117,160, and those with over 8 years of experience can expect an average of $119,812.
| Levels | Salary |
|---|---|
| Entry Level Database Marketing Manager | $113,156 |
| Intermediate Level Database Marketing Manager | $113,823 |
| Senior Level Database Marketing Manager | $115,381 |
| Specialist Level Database Marketing Manager | $117,160 |
| Expert Level Database Marketing Manager | $119,812 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Database Marketing Manager compensation over the past six years. For example, the median salary increased from $115,247 in 2023 to approximately $115,370 in 2024. (For a detailed analysis of Database Marketing Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Database Marketing Manager information for you to search for. Click on search button below to see Database Marketing Manager job openings or enter a new job title here.
Here are companies hiring for Database Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $118,717 | 72.2% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $9,082 | 5.5% | ||
| 401K/403B | $4,986 | 3.0% | ||
| Disability | $2,374 | 1.4% | ||
| Healthcare | $8,352 | 5.1% | ||
| Pension | $6,411 | 3.9% | ||
| Time Off | $14,611 | 8.9% | ||
| Total Compensation | $164,534 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 6.9% |
| Associates | 5.1% |
| Bachelors | 42.2% |
| Masters | 42.2% |
| Doctorate | 3.3% |
What Am I Worth?
The average annual salary of Database Marketing Manager is $118,717. In case you are finding an easy salary calculator, the average hourly pay of Database Marketing Manager is $57; the average weekly pay of Database Marketing Manager is $2,283; the average monthly pay of Database Marketing Manager is $9,893.
A Database Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Database Marketing Manager earns the most in San Jose, CA, where the annual salary of a Database Marketing Manager is $149,738.
The highest pay for Database Marketing Manager is $138,746.
The lowest pay for Database Marketing Manager is $90,246.
Manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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