The salary of a Database Marketing Analyst in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Database Marketing Analyst in the United States is $69,264. Salary.com reports that pay typically ranges from $61,549 to $79,502, with most professionals earning between $54,525 and $88,823.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $79,502 | $6,625 | $1,529 | $38 |
| Average | $69,264 | $5,772 | $1,332 | $33 |
| 25th Percentile | $61,549 | $5,129 | $1,184 | $30 |
An entry-level Database Marketing Analyst with less than 1 year of experience earns about $66,731. With 1-2 years of experience, the average salary increases to $66,961. For 2-4 years of experience, the pay typically rises to $69,264. Senior-level professionals with 5-8 years of experience earn around $73,084, and those with over 8 years of experience can expect an average of $74,612.
| Levels | Salary |
|---|---|
| Entry Level Database Marketing Analyst | $66,731 |
| Intermediate Level Database Marketing Analyst | $66,961 |
| Senior Level Database Marketing Analyst | $69,264 |
| Specialist Level Database Marketing Analyst | $73,084 |
| Expert Level Database Marketing Analyst | $74,612 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 0% |
| Top Level | 6% |
| Experienced | 8% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Database Marketing Analyst compensation over the past six years. For example, the median salary increased from $71,157 in 2023 to approximately $71,499 in 2024. (For a detailed analysis of Database Marketing Analyst salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Database Marketing Analyst information for you to search for. Click on search button below to see Database Marketing Analyst job openings or enter a new job title here.
Here are companies hiring for Database Marketing Analyst and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $69,264 | 69.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,299 | 5.3% | ||
| 401K/403B | $2,909 | 2.9% | ||
| Disability | $1,385 | 1.4% | ||
| Healthcare | $8,352 | 8.4% | ||
| Pension | $3,740 | 3.8% | ||
| Time Off | $8,525 | 8.6% | ||
| Total Compensation | $99,474 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 3.1% |
| Associates | 1.9% |
| Bachelors | 57.1% |
| Masters | 37.0% |
| Doctorate | 0.8% |
What Am I Worth?
The average annual salary of Database Marketing Analyst is $69,264. In case you are finding an easy salary calculator, the average hourly pay of Database Marketing Analyst is $33; the average weekly pay of Database Marketing Analyst is $1,332; the average monthly pay of Database Marketing Analyst is $5,772.
A Database Marketing Analyst's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Database Marketing Analyst earns the most in San Jose, CA, where the annual salary of a Database Marketing Analyst is $87,363.
The highest pay for Database Marketing Analyst is $88,823.
The lowest pay for Database Marketing Analyst is $54,525.
Performs analysis of marketing databases to evaluate and improve the effectiveness of various marketing programs. Develops strategy for targeted marketing campaigns and is responsible for data extraction and list or lead generation. Runs various reports to track retention, identify new customers, and pinpoint opportunities to increase sales to current customers. Ensures that the database is updated and maintained in a timely fashion. Requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Data Analytics: Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.
Marketing Analytics: A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.
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We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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