As of April 01, 2025, the average annual salary for a Social Media Manager in Portland, ME is $112,920. Salary.com reports that pay typically ranges from $104,160 to $123,750, with most professionals earning between $96,184 and $133,610.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $123,750 | $10,313 | $2,380 | $59 |
| Average | $112,920 | $9,410 | $2,172 | $54 |
| 25th Percentile | $104,160 | $8,680 | $2,003 | $50 |
An entry-level Social Media Manager with under 1 year experience makes about $109,653. With less than 2 years of experience, a mid-level Social Media Manager makes around $110,045. After 2-4 years, the Social Media Manager pay rises to about $110,960. Those senior Social Media Manager with 5-8 years of experience earn roughly $112,005, and those Social Media Manager having 8 years or more experience are expected to earn about $114,052 on average.
| Levels | Salary |
|---|---|
| Entry Level Social Media Manager | $109,653 |
| Intermediate Level Social Media Manager | $110,045 |
| Senior Level Social Media Manager | $110,960 |
| Specialist Level Social Media Manager | $112,005 |
| Expert Level Social Media Manager | $114,052 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
| Skill | Salary | Demand |
|---|---|---|
|
Innovation
|
$118,566 |
5%
|
|
Social Marketing
|
$117,437 |
4%
|
|
Leadership
|
$117,437 |
4%
|
|
Presentation
|
$117,437 |
4%
|
|
Analysis
|
$116,308 |
3%
|
|
Initiative
|
$116,308 |
3%
|
