As of April 01, 2025, the average annual salary for a Social Media Manager in the United States is $112,180. Salary.com reports that pay typically ranges from $103,480 to $122,940, with most professionals earning between $95,559 and $132,736.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $122,940 | $10,245 | $2,364 | $59 |
| Average | $112,180 | $9,348 | $2,157 | $54 |
| 25th Percentile | $103,480 | $8,623 | $1,990 | $50 |
An entry-level Social Media Manager with less than 1 year of experience earns about $108,934. With 1-2 years of experience, the average salary increases to $109,323. For 2-4 years of experience, the pay typically rises to $110,232. Senior-level professionals with 5-8 years of experience earn around $111,271, and those with over 8 years of experience can expect an average of $113,304.
| Levels | Salary |
|---|---|
| Entry Level Social Media Manager | $108,934 |
| Intermediate Level Social Media Manager | $109,323 |
| Senior Level Social Media Manager | $110,232 |
| Specialist Level Social Media Manager | $111,271 |
| Expert Level Social Media Manager | $113,304 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Social Media Manager compensation over the past six years. For example, the median salary increased from $115,247 in 2023 to approximately $115,370 in 2024. (For a detailed analysis of Social Media Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Social Media Manager information for you to search for. Click on search button below to see Social Media Manager job openings or enter a new job title here.
Here are companies hiring for Social Media Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $112,180 | 71.9% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $8,582 | 5.5% | ||
| 401K/403B | $4,712 | 3.0% | ||
| Disability | $2,244 | 1.4% | ||
| Healthcare | $8,352 | 5.4% | ||
| Pension | $6,058 | 3.9% | ||
| Time Off | $13,807 | 8.9% | ||
| Total Compensation | $155,934 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 5.4% |
| Associates | 2.7% |
| Bachelors | 75.7% |
| Masters | 13.5% |
| Doctorate | 2.7% |
What Am I Worth?
Freelance social media managers typically earn between $103,550 and $132,170 annually, translating to an average of about $8,629 to $11,014 per month. Rates per post can vary widely, often ranging from $10 to $300, influenced by experience, platform, and content type. Some may offer package deals or charge hourly rates.
Hiring a social media manager can be a valuable investment, with salaries ranging from $103,550 to $132,170. This role saves you time and effort by handling tasks like creating posts, engaging with followers, and strategizing. By delegating these responsibilities, you can focus on core business activities while ensuring your social media presence is effectively managed.
As a remote social media manager, you work from home to create campaigns that enhance your employer's reach. Utilizing your online marketing skills, you manage content across platforms like YouTube, Pinterest, or Instagram. The salary for this role typically ranges from $103,550 to $132,170, with a mid-point of $118,770, reflecting the demand for skilled professionals in this field.
While social media can lead to significant earnings, becoming a millionaire is not guaranteed. Social Media Managers earn between $103,550 and $132,170 annually, with a median salary of $118,770. Success often depends on strategy, creativity, and audience engagement, making it essential to build a strong personal brand and leverage opportunities effectively.
For a Social Media Manager, salaries typically range from $103,550 to $132,170 annually. Small businesses may spend around $8,600 to $11,000 per year for basic services, while medium-sized businesses might invest between $11,000 and $16,000 annually for more comprehensive management, including engagement and advertising strategies.
As a remote social media manager, you work from home to create campaigns that enhance your employer's reach. Utilizing your online marketing skills, you manage content across platforms like YouTube, Pinterest, or Instagram. The salary for this role typically ranges from $103,550 to $132,170, with a mid-range salary of about $118,770.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
