As of April 01, 2025, the average annual salary for a Marketing PPC/SEM Specialist in the United States is $70,700. Salary.com reports that pay typically ranges from $62,900 to $78,000, with most professionals earning between $55,799 and $84,646.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $78,000 | $6,500 | $1,500 | $38 |
| Average | $70,700 | $5,892 | $1,360 | $34 |
| 25th Percentile | $62,900 | $5,242 | $1,210 | $30 |
An entry-level Marketing PPC/SEM Specialist with less than 1 year of experience earns about $67,207. With 1-2 years of experience, the average salary increases to $67,790. For 2-4 years of experience, the pay typically rises to $68,954. Senior-level professionals with 5-8 years of experience earn around $72,007, and those with over 8 years of experience can expect an average of $74,513.
| Levels | Salary |
|---|---|
| Entry Level Marketing PPC/SEM Specialist | $67,207 |
| Intermediate Level Marketing PPC/SEM Specialist | $67,790 |
| Senior Level Marketing PPC/SEM Specialist | $68,954 |
| Specialist Level Marketing PPC/SEM Specialist | $72,007 |
| Expert Level Marketing PPC/SEM Specialist | $74,513 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 2% |
| Experienced | 5% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Marketing PPC/SEM Specialist compensation over the past six years. For example, the median salary increased from $71,384 in 2023 to approximately $71,873 in 2024. (For a detailed analysis of Marketing PPC/SEM Specialist salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Marketing PPC/SEM Specialist information for you to search for. Click on search button below to see Marketing PPC/SEM Specialist job openings or enter a new job title here.
Here are companies hiring for Marketing PPC/SEM Specialist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $70,700 | 69.7% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,409 | 5.3% | ||
| 401K/403B | $2,969 | 2.9% | ||
| Disability | $1,414 | 1.4% | ||
| Healthcare | $8,352 | 8.2% | ||
| Pension | $3,818 | 3.8% | ||
| Time Off | $8,702 | 8.6% | ||
| Total Compensation | $101,363 | 100% | ||
Is PPC a good career? In a word, yes. As a digital marketing skill that brands across industries are seeking, being a PPC specialist is varied, lucrative, and full of opportunities. With salaries ranging from $66,100 to $86,400, this role offers a solid financial incentive, making it an attractive option for those in the field.
It's worth noting that some professionals choose to specialize in both SEO and PPC, gaining a versatile skill set. In terms of salary, a Marketing PPC/SEM Specialist has a salary range of $66,100 to $86,400, with a midpoint of $75,800. This suggests that PPC roles generally offer higher compensation compared to the average SEO specialist's salary of around $62,000.
PPC salaries can be quite competitive. For Marketing PPC/SEM Specialists, entry-level positions typically start around $66,100, while mid-level professionals earn about $75,800. Highly experienced specialists can make up to $86,400, reflecting the demand and expertise required in this field. Overall, PPC can offer a lucrative career path.
Marketing PPC/SEM Specialists in the US earn between $66,100 and $86,400 annually, with a median salary of approximately $75,800. These figures reflect the typical salary range for this role, providing a clear picture of potential earnings in the industry.
A PPC/SEM Specialist in the US typically earns between $66,100 and $86,400 annually, with a median salary of around $75,800. This reflects a more competitive salary range compared to previous data, indicating the growing demand for skilled professionals in this field.
The estimated total pay for a Marketing PPC/SEM Specialist ranges from approximately $5,508 to $7,200 per month, with a median salary around $6,317 per month. This reflects a minimum salary of $66,100, a mid-salary of $75,800, and a maximum salary of $86,400 annually.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
