As of April 01, 2025, the average hourly pay of Marketing PPC/SEM Specialist in the United States is $34. While Salary.com is seeing that Marketing PPC/SEM Specialist salary in the US can go up to $41 or down to $27, but most earn between $30 and $38. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing PPC/SEM Specialist in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $38 | $3 | $1 | $0 |
| Average | $34 | $3 | $1 | $0 |
| 25th Percentile | $30 | $3 | $1 | $0 |
As of April 01, 2025, Salary.com is seeing that an entry-level Marketing PPC/SEM Specialist with under 1 year experience makes about $67,207. With less than 2 years of experience, a mid-level Marketing PPC/SEM Specialist makes around $67,790. After 2-4 years, the Marketing PPC/SEM Specialist pay rises to about $68,954. Those senior Marketing PPC/SEM Specialist with 5-8 years of experience earn roughly $72,007, and those Marketing PPC/SEM Specialist having 8 years or more experience is expected to earn about $74,513 on average.
| Levels | Salary |
|---|---|
| Entry Level Marketing PPC/SEM Specialist | $67,207 |
| Intermediate Level Marketing PPC/SEM Specialist | $67,790 |
| Senior Level Marketing PPC/SEM Specialist | $68,954 |
| Specialist Level Marketing PPC/SEM Specialist | $72,007 |
| Expert Level Marketing PPC/SEM Specialist | $74,513 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 2% |
| Experienced | 5% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Marketing PPC/SEM Specialist is $78,000 in California and in Massachusetts, the average annual salary goes to $77,000. While in New Jersey, a Marketing PPC/SEM Specialist earns $76,700 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Marketing PPC/SEM Specialist in San Francisco, CA is $88,300 and in New York, NY, the average annual salary goes to $82,000. While a Marketing PPC/SEM Specialist earns $78,900 per year in Boston, MA.
For those exploring the changing dynamics of Marketing PPC/SEM Specialist salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of April 01, 2025, our research highlights a notable shift in Marketing PPC/SEM Specialist compensation over the past six years. For instance, the median salary has moved from $71,384 in 2023 to about $71,873 in 2024 (for a comprehensive analysis of Marketing PPC/SEM Specialist salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of Marketing PPC/SEM Specialist information for you to search for. Click on search button below to see Marketing PPC/SEM Specialist job openings or enter a new job title here.
Here are companies hiring for Marketing PPC/SEM Specialist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $70,700 | 69.7% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,409 | 5.3% | ||
| 401K/403B | $2,969 | 2.9% | ||
| Disability | $1,414 | 1.4% | ||
| Healthcare | $8,352 | 8.2% | ||
| Pension | $3,818 | 3.8% | ||
| Time Off | $8,702 | 8.6% | ||
| Total Compensation | $101,363 | 100% | ||
The Marketing PPC/SEM Specialist analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a Marketing PPC/SEM Specialist uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, Marketing PPC/SEM Specialist typically requires a bachelor's degree. Typically reports to a manager. Being a Marketing PPC/SEM Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Marketing PPC/SEM Specialist typically requires 2-4 years of related experience.
