As of April 01, 2025, the average annual salary for a Lead Generation Specialist in the United States is $72,180. Salary.com reports that pay typically ranges from $64,240 to $79,560, with most professionals earning between $57,011 and $86,279.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $79,560 | $6,630 | $1,530 | $38 |
| Average | $72,180 | $6,015 | $1,388 | $35 |
| 25th Percentile | $64,240 | $5,353 | $1,235 | $31 |
An entry-level Lead Generation Specialist with less than 1 year of experience earns about $69,573. With 1-2 years of experience, the average salary increases to $69,810. For 2-4 years of experience, the pay typically rises to $72,731. Senior-level professionals with 5-8 years of experience earn around $75,815, and those with over 8 years of experience can expect an average of $76,035.
| Levels | Salary |
|---|---|
| Entry Level Lead Generation Specialist | $69,573 |
| Intermediate Level Lead Generation Specialist | $69,810 |
| Senior Level Lead Generation Specialist | $72,731 |
| Specialist Level Lead Generation Specialist | $75,815 |
| Expert Level Lead Generation Specialist | $76,035 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 1% |
| Top Level | 5% |
| Experienced | 5% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Lead Generation Specialist compensation over the past six years. For example, the median salary increased from $71,384 in 2023 to approximately $71,873 in 2024. (For a detailed analysis of Lead Generation Specialist salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Lead Generation Specialist information for you to search for. Click on search button below to see Lead Generation Specialist job openings or enter a new job title here.
Here are companies hiring for Lead Generation Specialist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $72,180 | 69.9% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,522 | 5.3% | ||
| 401K/403B | $3,032 | 2.9% | ||
| Disability | $1,444 | 1.4% | ||
| Healthcare | $8,352 | 8.1% | ||
| Pension | $3,898 | 3.8% | ||
| Time Off | $8,884 | 8.6% | ||
| Total Compensation | $103,311 | 100% | ||
A career as a Lead Generation Specialist can be quite rewarding, with salaries ranging from $68,160 to $86,090, depending on experience and location. While it offers strong earning potential, it can also be stressful. Having a good mentor can significantly help navigate the challenges in this field, making it a viable option for those interested in marketing.
Generating leads can be challenging, as sales reps need to nurture relationships and convert prospects into customers. With various methods to qualify leads, the process may feel overwhelming. However, with the right strategies, it can be manageable. The average salary for a Lead Generation Specialist ranges from $68,160 to $86,090, reflecting the importance of this role in driving sales.
There are many different names for lead generation specialists. In-house equivalents are known as business development representatives (BDRs) or sales development representatives (SDRs). The salary for this role typically ranges from $68,160 to $86,090, with a median salary of $76,790.
The highest paying lead generation niches typically include finance, insurance, real estate, legal services, and healthcare. These industries often have high customer lifetime values, making each lead potentially very lucrative. Salaries for Lead Generation Specialists range from $68,160 to $86,090, with a median salary of $76,790, reflecting the value of leads in these sectors.
The estimated total pay for a Lead Generation Specialist in the US ranges from $68,160 to $86,090 per year, with a median salary of approximately $76,790. These figures reflect the salary range based on industry data and provide a comprehensive overview of potential earnings in this role.
To become a lead generation specialist, start by obtaining a relevant degree and developing essential soft skills. Familiarize yourself with sales and CRM software, and learn to analyze lead generation data. Positions typically offer salaries ranging from $68,160 to $86,090, with a median salary of $76,790. Apply for roles that match your skills and expertise.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
