As of April 01, 2025, the average hourly pay of Lead Generation Specialist in the United States is $35. While Salary.com is seeing that Lead Generation Specialist salary in the US can go up to $41 or down to $27, but most earn between $31 and $38. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Lead Generation Specialist in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $38 | $3 | $1 | $0 |
| Average | $35 | $3 | $1 | $0 |
| 25th Percentile | $31 | $3 | $1 | $0 |
As of April 01, 2025, Salary.com is seeing that an entry-level Lead Generation Specialist with under 1 year experience makes about $69,573. With less than 2 years of experience, a mid-level Lead Generation Specialist makes around $69,810. After 2-4 years, the Lead Generation Specialist pay rises to about $72,731. Those senior Lead Generation Specialist with 5-8 years of experience earn roughly $75,815, and those Lead Generation Specialist having 8 years or more experience is expected to earn about $76,035 on average.
| Levels | Salary |
|---|---|
| Entry Level Lead Generation Specialist | $69,573 |
| Intermediate Level Lead Generation Specialist | $69,810 |
| Senior Level Lead Generation Specialist | $72,731 |
| Specialist Level Lead Generation Specialist | $75,815 |
| Expert Level Lead Generation Specialist | $76,035 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 1% |
| Top Level | 5% |
| Experienced | 5% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Lead Generation Specialist is $79,610 in California and in Massachusetts, the average annual salary goes to $78,550. While in New Jersey, a Lead Generation Specialist earns $78,240 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Lead Generation Specialist in San Francisco, CA is $90,140 and in New York, NY, the average annual salary goes to $83,650. While a Lead Generation Specialist earns $80,500 per year in Boston, MA.
For those exploring the changing dynamics of Lead Generation Specialist salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of April 01, 2025, our research highlights a notable shift in Lead Generation Specialist compensation over the past six years. For instance, the median salary has moved from $71,384 in 2023 to about $71,873 in 2024 (for a comprehensive analysis of Lead Generation Specialist salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of Lead Generation Specialist information for you to search for. Click on search button below to see Lead Generation Specialist job openings or enter a new job title here.
Here are companies hiring for Lead Generation Specialist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $72,180 | 69.9% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,522 | 5.3% | ||
| 401K/403B | $3,032 | 2.9% | ||
| Disability | $1,444 | 1.4% | ||
| Healthcare | $8,352 | 8.1% | ||
| Pension | $3,898 | 3.8% | ||
| Time Off | $8,884 | 8.6% | ||
| Total Compensation | $103,311 | 100% | ||
The Lead Generation Specialist assists with the planning, designing, and testing of email campaigns and analyzes ongoing campaigns to measure effectiveness. Supports the execution of the company's email marketing strategy to drive leads and facilitate customer engagement. Being a Lead Generation Specialist utilizes various metrics to make data-driven recommendations and drive continuous improvement to email marketing strategy. Manages email lists, researches target segments, and defines the appropriate audiences for various communications. In addition, Lead Generation Specialist may require a bachelor's degree. Typically reports to a manager. Being a Lead Generation Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Lead Generation Specialist typically requires 2-4 years of related experience.
