Skills & Competencies for Technical Sales Manager

Technical Sales Manager job profile

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JOB SUMMARY for Technical Sales Manager

Manages a team that sells technical services, products, and systems.

JOB RESPONSIBILITIES for Technical Sales Manager

Sets sales targets and goals for the team, and coaches sales representatives to meet or exceed set targets. Develops comprehensive sales plans and forecasts to identify and produce a steady pipeline of prospects. Stays current on market developments, industry trends, and competitor activity. Ensures the team delivers compelling technical presentations that drive sales. Utilizes deep technical acumen to educate the team on products, competitors, and prospects. Manages contract negotiations. Manages relationships with key customers. Partners with internal technical and marketing teams to utilize customer insights and market intelligence to contribute to the product roadmap.

Technical Sales Manager SALARY RANGE

BASE 50%
$148,683
TOTAL 50%
$168,399
Job Level
M02
Job Code
SM15000487
Education/Degree
Bachelor's Degree
Reports To
Director

Technical Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Technical Sales Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Technical Sales Manager

1 Job Family Competencies – Technical Support
Proficiency Level -3
Skill definition-Offering hands-on assistance and solutions to end-users in addressing and troubleshooting technical issues.
Level 1 Behaviors
(General Familiarity)
Cites the advantages of technical support solutions in customer service.
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Level 2 Behaviors
(Light Experience)
Collects and reports usability feedback from customers to help improve technical support processes.
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Level 3 Behaviors
(Moderate Experience)
Contributes to the improvement of technical support process to enhance customer service.
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Level 4 Behaviors
(Extensive Experience)
Develops action plans to address deficiencies regarding technical support.
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Level 5 Behaviors
(Mastery)
Champions the adaption of new technology and methodologies to increase technical support efficiency.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Describes the business development cycle from prospecting to deal closing.
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Level 2 Behaviors
(Light Experience)
Conducts market research to identify new business development opportunities.
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Level 3 Behaviors
(Moderate Experience)
Communicates with teams to prepare presentations for business development meetings.
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Level 4 Behaviors
(Extensive Experience)
Analyzes the professional improvement of each business development member to drive optimum performance.
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Level 5 Behaviors
(Mastery)
Conceptualizes and creates the future trends of business development to gain an advantage against competing companies.
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3 Technical Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Technical Sales Manager
Proficiency Level - 4
5 Competency for - Technical Sales Manager
Proficiency Level - 5

14 soft skills or competencies (core competencies) for Technical Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Cites examples of the behaviors that drive positive and sustainable results within the workplace.
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Level 2 Behaviors
(Light Experience)
Collects and applies data, feedback, and input from other team members to improve productivity.
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Level 3 Behaviors
(Moderate Experience)
Addresses poor performance of staff that impacts the attainment of desired outcomes and optimal results.
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Level 4 Behaviors
(Extensive Experience)
Delivers innovative solutions in determining significant indicators to reach challenging goals.
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Level 5 Behaviors
(Mastery)
Designs organizational structures and work plans with actionable components and measurable outcomes.
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3 Technical Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Technical Sales Manager
Proficiency Level - 4
5 Competency for - Technical Sales Manager
Proficiency Level - 5

Summary of Technical Sales Manager skills and competencies

There are 0 hard skills for Technical Sales Manager.
11 general skills for Technical Sales Manager, Technical Support, Business Development, Consultative Selling, etc.
14 soft skills for Technical Sales Manager, Planning and Organizing, Driving Results, Coaching Others, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Technical Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coaching Others.

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