Skills & Competencies for Sales Promotion Manager
Sales Promotion Manager job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Sales Promotion Manager
Manages, develops, and implements sales promotion policies, programs, and initiatives to support the marketing and branding strategy of the organization.
JOB RESPONSIBILITIES for Sales Promotion Manager
Researches, evaluates, and recommends tactics that enhance the market positioning of the organization's products or services. Creates and conveys brand messages to improve brand awareness and perception. Identifies promotional merchandise suppliers and negotiates pricing and delivery schedules. Coordinates distribution of materials with internal teams.
Sales Promotion Manager SALARY RANGE
BASE 50%
$124,621
TOTAL 50%
$129,298
Job Level
M02
Job Code
SM15000036
Education/Degree
Bachelor's Degree
Reports To
Senior Manager
Sales Promotion Manager Skills and Competencies List
11 general skills or competencies (Job family competencies) for Sales Promotion Manager
1
Job Family Competencies –
Marketing Strategy
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Lists the importance and benefits of implementing an effective marketing strategy.
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Level 2 Behaviors
(Light Experience)
Supports the development and implementation of digital marketing strategy.
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Level 3 Behaviors
(Moderate Experience)
Makes adjustments to marketing strategy to meet changing market and competitive conditions.
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Level 4 Behaviors
(Extensive Experience)
Manages the marketing strategy programs to drive sales growth.
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Level 5 Behaviors
(Mastery)
Forecasts market trends and develops strategies to meet customer demands.
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2
Job Family Competencies –
Promotion
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Lists the basic techniques used in executing promotion in the marketing sector.
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Level 2 Behaviors
(Light Experience)
Shows potential customers how a product or service works.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities in accordance with the set budget.
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Level 4 Behaviors
(Extensive Experience)
Manages various promotional initiatives such as direct marketing and sales promotion.
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Level 5 Behaviors
(Mastery)
Establishes a metric system to evaluate the effectiveness of major promotional efforts.
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3
Sales Promotion Manager
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Sales Promotion Manager
Proficiency Level - 4
5
Competency for -
Sales Promotion Manager
Proficiency Level - 5
10 soft skills or competencies (core competencies) for Sales Promotion Manager
1
Core Competencies –
Planning and Organizing
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2
Core Competencies –
Coordination
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Lists the roles and responsibilities of coordination in the workplace.
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Level 2 Behaviors
(Light Experience)
Selects and utilizes tracking tools to manage daily tasks.
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Level 3 Behaviors
(Moderate Experience)
Delegates and coordinates a team's duties to ensure no overlap between responsibilities.
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Level 4 Behaviors
(Extensive Experience)
Facilitates groups and diverse areas to work together effectively.
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Level 5 Behaviors
(Mastery)
Leads in the establishment of best practices for planning multiple activities.
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3
Sales Promotion Manager
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Sales Promotion Manager
Proficiency Level - 4
5
Competency for -
Sales Promotion Manager
Proficiency Level - 5
Summary of Sales Promotion Manager skills and competencies
There are 0 hard skills for Sales Promotion Manager.
11 general skills for Sales Promotion Manager, Marketing Strategy, Promotion, Channel Sales, etc.
10 soft skills for Sales Promotion Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Promotion Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.
11 general skills for Sales Promotion Manager, Marketing Strategy, Promotion, Channel Sales, etc.
10 soft skills for Sales Promotion Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Promotion Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.
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