11 general skills or competencies (Job family competencies) for Sales Promotion Manager
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Lists the importance and benefits of implementing an effective marketing strategy.
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Level 2 Behaviors
(Light Experience)
Supports the development and implementation of digital marketing strategy.
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Level 3 Behaviors
(Moderate Experience)
Makes adjustments to marketing strategy to meet changing market and competitive conditions.
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Level 4 Behaviors
(Extensive Experience)
Manages the marketing strategy programs to drive sales growth.
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Level 5 Behaviors
(Mastery)
Forecasts market trends and develops strategies to meet customer demands.
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Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Lists the basic techniques used in executing promotion in the marketing sector.
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Level 2 Behaviors
(Light Experience)
Shows potential customers how a product or service works.
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Level 3 Behaviors
(Moderate Experience)
Implements promotional activities in accordance with the set budget.
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Level 4 Behaviors
(Extensive Experience)
Manages various promotional initiatives such as direct marketing and sales promotion.
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Level 5 Behaviors
(Mastery)
Establishes a metric system to evaluate the effectiveness of major promotional efforts.
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10 soft skills or competencies (core competencies) for Sales Promotion Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists the roles and responsibilities of coordination in the workplace.
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Level 2 Behaviors
(Light Experience)
Selects and utilizes tracking tools to manage daily tasks.
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Level 3 Behaviors
(Moderate Experience)
Delegates and coordinates a team's duties to ensure no overlap between responsibilities.
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Level 4 Behaviors
(Extensive Experience)
Facilitates groups and diverse areas to work together effectively.
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Level 5 Behaviors
(Mastery)
Leads in the establishment of best practices for planning multiple activities.
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Summary of Sales Promotion Manager skills and competencies
There are 0 hard skills for Sales Promotion Manager.
11 general skills for Sales Promotion Manager, Marketing Strategy, Promotion, Channel Sales, etc.
10 soft skills for Sales Promotion Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Promotion Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.