8 general skills or competencies (Job family competencies) for Market Integration Manager
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Cites different types of promotional marketing.
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Level 2 Behaviors
(Light Experience)
Compiles analytics of promotional activities to assist in evaluating the effectiveness of campaigns.
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Level 3 Behaviors
(Moderate Experience)
Analyzes reports on promotional activities to assess the effectiveness of initiatives.
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Level 4 Behaviors
(Extensive Experience)
Discusses budgets and contracts, marketing plans, and the selection of advertising media.
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Level 5 Behaviors
(Mastery)
Approves design concepts and marketing strategies for key promotional efforts.
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Skill definition-Nurturing a company’s client relationships by providing them with service and support.
Level 1 Behaviors
(General Familiarity)
Describes the process of performing account management in our organization.
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Level 2 Behaviors
(Light Experience)
Conducts research and data-gathering processes to prepare pricing models, proposals, and presentations.
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Level 3 Behaviors
(Moderate Experience)
Communicates with the sales team regarding account managing strategies.
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Level 4 Behaviors
(Extensive Experience)
Evaluates customer account management processes to focus on improving the quality of service and results.
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Level 5 Behaviors
(Mastery)
Builds account maps for the sales cycle to keep track of relationships built through the customer’s lifecycle.
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9 soft skills or competencies (core competencies) for Market Integration Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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Summary of Market Integration Manager skills and competencies
There are 0 hard skills for Market Integration Manager.
8 general skills for Market Integration Manager, Promotion, Account Management, Business Development, etc.
9 soft skills for Market Integration Manager, Business Acumen, Planning and Organizing, Driving Results, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Integration Manager, he or she needs to be skilled in Business Acumen, be skilled in Planning and Organizing, and be skilled in Driving Results.