Skills & Competencies for VP of Product/Brand Marketing

VP of Product/Brand Marketing job profile

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JOB SUMMARY for VP of Product/Brand Marketing

Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand.

JOB RESPONSIBILITIES for VP of Product/Brand Marketing

Reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Designs product and brand initiatives to align with greater organizational strategy and direction. Researches target customers and identifies effective marketing channels to promote products or brand. Reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities.

VP of Product/Brand Marketing SALARY RANGE

BASE 50%
$244,886
TOTAL 50%
$302,090
Job Level
M05
Job Code
EX05000349
Education/Degree
Bachelor's Degree
Reports To
Senior Management

VP of Product/Brand Marketing Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each VP of Product/Brand Marketing skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 general skills or competencies (Job family competencies) for VP of Product/Brand Marketing

1 Job Family Competencies – Brand Management
Proficiency Level -5
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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2 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and functions of digital marketing funnels.
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Level 2 Behaviors
(Light Experience)
Compiles all marketing materials to support the execution of digital campaigns.
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Level 3 Behaviors
(Moderate Experience)
Implements effective digital marketing campaigns to maximize our organization's online presence.
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Level 4 Behaviors
(Extensive Experience)
Directs the development and execution of digital marketing campaigns to drive lead generation.
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Level 5 Behaviors
(Mastery)
Designs and develops digital marketing tools to increase brand awareness and customer retention.
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3 VP of Product/Brand Marketing - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - VP of Product/Brand Marketing
Proficiency Level - 4
5 Competency for - VP of Product/Brand Marketing
Proficiency Level - 5

10 soft skills or competencies (core competencies) for VP of Product/Brand Marketing

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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2 Core Competencies – Prioritization
Proficiency Level -5
Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Describes the importance of prioritization in maintaining an efficient operation.
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Level 2 Behaviors
(Light Experience)
Assists in analyzing the relative importance of activities and assignments and adjusting priorities.
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Level 3 Behaviors
(Moderate Experience)
Breaks large goals into smaller steps with specific tasks to make them more attainable.
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Level 4 Behaviors
(Extensive Experience)
Creates a prioritization framework to help in assigning tasks based on importance.
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Level 5 Behaviors
(Mastery)
Designs prioritization strategies to manage possible issues and mitigate risk.
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3 VP of Product/Brand Marketing - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - VP of Product/Brand Marketing
Proficiency Level - 4
5 Competency for - VP of Product/Brand Marketing
Proficiency Level - 5

Summary of VP of Product/Brand Marketing skills and competencies

There are 0 hard skills for VP of Product/Brand Marketing.
7 general skills for VP of Product/Brand Marketing, Brand Management, Digital Marketing, Market Research, etc.
10 soft skills for VP of Product/Brand Marketing, Planning and Organizing, Prioritization, Judgment and Decision Making, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a VP of Product/Brand Marketing, he or she needs to be an expert in Planning and Organizing, be an expert in Prioritization, and be an expert in Judgment and Decision Making.

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