7 general skills or competencies (Job family competencies) for VP of Product/Brand Marketing
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and functions of digital marketing funnels.
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Level 2 Behaviors
(Light Experience)
Compiles all marketing materials to support the execution of digital campaigns.
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Level 3 Behaviors
(Moderate Experience)
Implements effective digital marketing campaigns to maximize our organization's online presence.
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Level 4 Behaviors
(Extensive Experience)
Directs the development and execution of digital marketing campaigns to drive lead generation.
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Level 5 Behaviors
(Mastery)
Designs and develops digital marketing tools to increase brand awareness and customer retention.
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10 soft skills or competencies (core competencies) for VP of Product/Brand Marketing
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Describes the importance of prioritization in maintaining an efficient operation.
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Level 2 Behaviors
(Light Experience)
Assists in analyzing the relative importance of activities and assignments and adjusting priorities.
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Level 3 Behaviors
(Moderate Experience)
Breaks large goals into smaller steps with specific tasks to make them more attainable.
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Level 4 Behaviors
(Extensive Experience)
Creates a prioritization framework to help in assigning tasks based on importance.
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Level 5 Behaviors
(Mastery)
Designs prioritization strategies to manage possible issues and mitigate risk.
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Summary of VP of Product/Brand Marketing skills and competencies
There are 0 hard skills for VP of Product/Brand Marketing.
7 general skills for VP of Product/Brand Marketing, Brand Management, Digital Marketing, Market Research, etc.
10 soft skills for VP of Product/Brand Marketing, Planning and Organizing, Prioritization, Judgment and Decision Making, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a VP of Product/Brand Marketing, he or she needs to be an expert in Planning and Organizing, be an expert in Prioritization, and be an expert in Judgment and Decision Making.