7 general skills or competencies (Job family competencies) for Product/Brand Marketing Supervisor
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
See 4 More Skill Behaviors
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Names different types of digital marketing strategies, such as search engine optimization.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the development of digital marketing plans that aligns with enterprise-driven strategy.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Works on various social management platforms to properly tag, track, and analyze digital data.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Recommends innovative solutions to solve complex digital marketing issues.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Stays abreast with the latest marketing trends to improve our current digital marketing strategies.
See 4 More Skill Behaviors
15 soft skills or competencies (core competencies) for Product/Brand Marketing Supervisor
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
See 4 More Skill Behaviors
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
See 4 More Skill Behaviors
Summary of Product/Brand Marketing Supervisor skills and competencies
There are 0 hard skills for Product/Brand Marketing Supervisor.
7 general skills for Product/Brand Marketing Supervisor, Brand Management, Digital Marketing, Market Research, etc.
15 soft skills for Product/Brand Marketing Supervisor, Business Acumen, Planning and Organizing, Prioritization, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Supervisor, he or she needs to be skilled in Business Acumen, be skilled in Planning and Organizing, and be skilled in Prioritization.