Skills & Competencies for Product/Brand Marketing Supervisor

Product/Brand Marketing Supervisor job profile

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JOB SUMMARY for Product/Brand Marketing Supervisor

Leads the design and implementation of marketing activities to maximize sales of a brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Supervisor

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests.

Product/Brand Marketing Supervisor SALARY RANGE

BASE 50%
$118,557
TOTAL 50%
$128,299
Job Level
M01
Job Code
SM15000035
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Supervisor Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Supervisor skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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7 general skills or competencies (Job family competencies) for Product/Brand Marketing Supervisor

1 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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2 Job Family Competencies – Digital Marketing
Proficiency Level -2
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Names different types of digital marketing strategies, such as search engine optimization.
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Level 2 Behaviors
(Light Experience)
Supports the development of digital marketing plans that aligns with enterprise-driven strategy.
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Level 3 Behaviors
(Moderate Experience)
Works on various social management platforms to properly tag, track, and analyze digital data.
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Level 4 Behaviors
(Extensive Experience)
Recommends innovative solutions to solve complex digital marketing issues.
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Level 5 Behaviors
(Mastery)
Stays abreast with the latest marketing trends to improve our current digital marketing strategies.
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3 Product/Brand Marketing Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Supervisor
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Supervisor
Proficiency Level - 5

15 soft skills or competencies (core competencies) for Product/Brand Marketing Supervisor

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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3 Product/Brand Marketing Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Supervisor
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Supervisor
Proficiency Level - 5

Summary of Product/Brand Marketing Supervisor skills and competencies

There are 0 hard skills for Product/Brand Marketing Supervisor.
7 general skills for Product/Brand Marketing Supervisor, Brand Management, Digital Marketing, Market Research, etc.
15 soft skills for Product/Brand Marketing Supervisor, Business Acumen, Planning and Organizing, Prioritization, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Supervisor, he or she needs to be skilled in Business Acumen, be skilled in Planning and Organizing, and be skilled in Prioritization.

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