Skills & Competencies for Product/Brand Marketing Analyst III

Product/Brand Marketing Analyst III job profile

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JOB SUMMARY for Product/Brand Marketing Analyst III

Prepares marketing strategies and supports implementation programs for a product, product line, or brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Analyst III

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity.

Product/Brand Marketing Analyst III SALARY RANGE

BASE 50%
$107,520
TOTAL 50%
$114,114
Job Level
P03
Job Code
SM15000264
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Analyst III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst III

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 Product/Brand Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst III
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst III
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst III

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Global Perspective
Proficiency Level -4
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Identifies regions or countries that are valid markets for our products and services.
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Level 2 Behaviors
(Light Experience)
Identifies and communicates key legal, regulatory, and financial issues specific to a particular country.
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Level 3 Behaviors
(Moderate Experience)
Maintains positive and trusting relationships with international partners to prevent conflicts.
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Level 4 Behaviors
(Extensive Experience)
Investigates different opportunities to reflect and evaluate forms of action.
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Level 5 Behaviors
(Mastery)
Provides insights into social, cultural, and political issues impacting specific global activities.
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3 Product/Brand Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst III
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst III
Proficiency Level - 5

Summary of Product/Brand Marketing Analyst III skills and competencies

There are 0 hard skills for Product/Brand Marketing Analyst III.
11 general skills for Product/Brand Marketing Analyst III, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst III, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst III, he or she needs to be skilled in Business Acumen, be skilled in Global Perspective, and be skilled in Prioritization.

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