12 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst II
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst II
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Identifies regions or countries that are valid markets for our products and services.
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Level 2 Behaviors
(Light Experience)
Identifies unique needs based on clients' cultural backgrounds.
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Level 3 Behaviors
(Moderate Experience)
Recommends high-quality products and services based on clients' unique cultural backgrounds.
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Level 4 Behaviors
(Extensive Experience)
Leads discussions on global topics and perspectives that may impact our business.
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Level 5 Behaviors
(Mastery)
Provides insights into social, cultural, and political issues impacting specific global activities.
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Summary of Product/Brand Marketing Analyst II skills and competencies
There are 0 hard skills for Product/Brand Marketing Analyst II.
12 general skills for Product/Brand Marketing Analyst II, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst II, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst II, he or she needs to be proficient in Business Acumen, be skilled in Global Perspective, and be proficient in Prioritization.