Skills & Competencies for Product/Brand Marketing Analyst II

Product/Brand Marketing Analyst II job profile

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JOB SUMMARY for Product/Brand Marketing Analyst II

Prepares marketing strategies and supports implementation programs for a product, product line, or brand.

JOB RESPONSIBILITIES for Product/Brand Marketing Analyst II

Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity.

Product/Brand Marketing Analyst II SALARY RANGE

BASE 50%
$85,801
TOTAL 50%
$89,988
Job Level
P02
Job Code
SM15000263
Education/Degree
Bachelor's Degree
Reports To
Manager

Product/Brand Marketing Analyst II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Product/Brand Marketing Analyst II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Product/Brand Marketing Analyst II

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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3 Product/Brand Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst II
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst II
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Product/Brand Marketing Analyst II

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Global Perspective
Proficiency Level -3
Skill definition-Applying the cultures and perspectives from other countries in various business scenarios.
Level 1 Behaviors
(General Familiarity)
Identifies regions or countries that are valid markets for our products and services.
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Level 2 Behaviors
(Light Experience)
Identifies unique needs based on clients' cultural backgrounds.
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Level 3 Behaviors
(Moderate Experience)
Recommends high-quality products and services based on clients' unique cultural backgrounds.
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Level 4 Behaviors
(Extensive Experience)
Leads discussions on global topics and perspectives that may impact our business.
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Level 5 Behaviors
(Mastery)
Provides insights into social, cultural, and political issues impacting specific global activities.
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3 Product/Brand Marketing Analyst II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Product/Brand Marketing Analyst II
Proficiency Level - 4
5 Competency for - Product/Brand Marketing Analyst II
Proficiency Level - 5

Summary of Product/Brand Marketing Analyst II skills and competencies

There are 0 hard skills for Product/Brand Marketing Analyst II.
12 general skills for Product/Brand Marketing Analyst II, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Product/Brand Marketing Analyst II, Business Acumen, Global Perspective, Prioritization, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Product/Brand Marketing Analyst II, he or she needs to be proficient in Business Acumen, be skilled in Global Perspective, and be proficient in Prioritization.

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