Skills & Competencies for Marketing Analyst I

Marketing Analyst I job profile

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JOB SUMMARY for Marketing Analyst I

Analyzes and interprets marketing data to support an organization's marketing strategy.

JOB RESPONSIBILITIES for Marketing Analyst I

Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Utilizes research and analysis to define market segments and assists with developing targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences.

Marketing Analyst I SALARY RANGE

BASE 50%
$64,870
TOTAL 50%
$66,656
Job Level
P01
Job Code
SM15000454
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Marketing Analyst I

1 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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3 Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst I
Proficiency Level - 4
5 Competency for - Marketing Analyst I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst I

1 Core Competencies – Business Acumen
Proficiency Level -1
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Business Markets
Proficiency Level -1
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Explains the concept of markets and market segments that pertain to our company's business.
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Level 2 Behaviors
(Light Experience)
Recognizes key players and major competitors in a market.
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Level 3 Behaviors
(Moderate Experience)
Researches key issues and players in multiple market segments.
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Level 4 Behaviors
(Extensive Experience)
Shares with others ongoing and planned market activities and their implications.
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Level 5 Behaviors
(Mastery)
Seeks underserved markets that our business could enter, leads the analysis of possibilities.
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3 Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst I
Proficiency Level - 4
5 Competency for - Marketing Analyst I
Proficiency Level - 5

Summary of Marketing Analyst I skills and competencies

There are 0 hard skills for Marketing Analyst I..
14 general skills for Marketing Analyst I, Advertising, Brand Management, Digital Marketing, etc.
9 soft skills for Marketing Analyst I, Business Acumen, Business Markets, Innovation, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst I, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be proficient in Innovation.

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