Skills & Competencies for Digital Marketing Analyst I

Digital Marketing Analyst I job profile

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JOB SUMMARY for Digital Marketing Analyst I

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Analyst I

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

Digital Marketing Analyst I SALARY RANGE

BASE 50%
$62,883
TOTAL 50%
$65,250
Job Level
P01
Job Code
SM15000458
Education/Degree
Bachelor's Degree
Reports To
Manager

Digital Marketing Analyst I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Analyst I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Digital Marketing Analyst I

1 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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2 Job Family Competencies – Digital Analytics
Proficiency Level -2
Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and components of digital analytics.
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Level 2 Behaviors
(Light Experience)
Collects user insights from multiple sources to measure the effectiveness of marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Generates analytics reports and dashboards to provide visibility into marketing campaign results.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure the effectiveness of our current marketing campaigns.
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Level 5 Behaviors
(Mastery)
Designs and develops tools to streamline data collection and analysis from multiple digital sources.
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3 Digital Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst I
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Digital Marketing Analyst I

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -2
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Contrasts KPI with other performance management tools, such as Balanced Score Card (BSC) and Objectives and Key Results (OKR).
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Level 2 Behaviors
(Light Experience)
Compiles and updates KPI data to show impact on productivity.
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Level 3 Behaviors
(Moderate Experience)
Communicates KPI-related initiatives such as what, why, and how to ensure transparency.
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Level 4 Behaviors
(Extensive Experience)
Consults on using KPI for business review and forecasting.
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Level 5 Behaviors
(Mastery)
Conducts lectures on KPI best practices at industry conferences.
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2 Core Competencies – Digital Literacy
Proficiency Level -2
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Compiles a list of enhancements that would make a software tool easier or more effective to use.
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Level 2 Behaviors
(Light Experience)
Compiles and stores digital information properly for future use.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with cross-functional teams through the use of digital platforms to strengthen teamwork.
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Level 4 Behaviors
(Extensive Experience)
Determines digital opportunities that revolutionize our external and internal communication.
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Level 5 Behaviors
(Mastery)
Designs strategies and techniques to expand digital literacy in the workplace.
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3 Digital Marketing Analyst I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst I
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst I
Proficiency Level - 5

Summary of Digital Marketing Analyst I skills and competencies

There are 0 hard skills for Digital Marketing Analyst I.
8 general skills for Digital Marketing Analyst I, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst I, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst I, he or she needs to be proficient in Key Performance Indicators (KPI), be proficient in Digital Literacy, and be proficient in Innovation.

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