8 general skills or competencies (Job family competencies) for Digital Marketing Analyst I
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and components of digital analytics.
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Level 2 Behaviors
(Light Experience)
Collects user insights from multiple sources to measure the effectiveness of marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Generates analytics reports and dashboards to provide visibility into marketing campaign results.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure the effectiveness of our current marketing campaigns.
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Level 5 Behaviors
(Mastery)
Designs and develops tools to streamline data collection and analysis from multiple digital sources.
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9 soft skills or competencies (core competencies) for Digital Marketing Analyst I
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Contrasts KPI with other performance management tools, such as Balanced Score Card (BSC) and Objectives and Key Results (OKR).
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Level 2 Behaviors
(Light Experience)
Compiles and updates KPI data to show impact on productivity.
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Level 3 Behaviors
(Moderate Experience)
Communicates KPI-related initiatives such as what, why, and how to ensure transparency.
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Level 4 Behaviors
(Extensive Experience)
Consults on using KPI for business review and forecasting.
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Level 5 Behaviors
(Mastery)
Conducts lectures on KPI best practices at industry conferences.
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Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Compiles a list of enhancements that would make a software tool easier or more effective to use.
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Level 2 Behaviors
(Light Experience)
Compiles and stores digital information properly for future use.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with cross-functional teams through the use of digital platforms to strengthen teamwork.
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Level 4 Behaviors
(Extensive Experience)
Determines digital opportunities that revolutionize our external and internal communication.
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Level 5 Behaviors
(Mastery)
Designs strategies and techniques to expand digital literacy in the workplace.
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Summary of Digital Marketing Analyst I skills and competencies
There are 0 hard skills for Digital Marketing Analyst I.
8 general skills for Digital Marketing Analyst I, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst I, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst I, he or she needs to be proficient in Key Performance Indicators (KPI), be proficient in Digital Literacy, and be proficient in Innovation.