Skills & Competencies for Credit Card Product Manager

Credit Card Product Manager job profile

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JOB SUMMARY for Credit Card Product Manager

Builds and directs credit card product strategies.

JOB RESPONSIBILITIES for Credit Card Product Manager

Develops and implements marketing plans to drive business growth and meet business targets. Conducts regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment.

Credit Card Product Manager SALARY RANGE

BASE 50%
$95,725
TOTAL 50%
$102,295
Job Level
P03
Job Code
FA06000821
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Credit Card Product Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Credit Card Product Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for Credit Card Product Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Lists common factors and considerations in initiating product concept.
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Level 2 Behaviors
(Light Experience)
Participates in the business analysis to study the feasibility of the new product idea.
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Level 3 Behaviors
(Moderate Experience)
Performs quality audits for new development efforts to maintain solid product releases.
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Level 4 Behaviors
(Extensive Experience)
Provides training presentations on new product development processes.
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Level 5 Behaviors
(Mastery)
Promotes several new services and products and expands development in the existing products.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Credit Card Product Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Lists fundamental advertising technologies and tools.
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Level 2 Behaviors
(Light Experience)
Supports the development of advertising activities to attract current and potential customers.
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Level 3 Behaviors
(Moderate Experience)
Supervises the team in translating messaging strategies into advertising assets.
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Level 4 Behaviors
(Extensive Experience)
Recommends the most appropriate and effective advertising sources based on the business requirements.
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Level 5 Behaviors
(Mastery)
Promotes excellent advertising image to maintain a positive reputation within our industry.
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2 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Names different types of digital marketing strategies, such as search engine optimization.
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Level 2 Behaviors
(Light Experience)
Supports the development of digital marketing plans that aligns with enterprise-driven strategy.
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Level 3 Behaviors
(Moderate Experience)
Works on various social management platforms to properly tag, track, and analyze digital data.
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Level 4 Behaviors
(Extensive Experience)
Monitors social media traffic to assess the effectiveness of digital marketing campaigns.
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Level 5 Behaviors
(Mastery)
Stays abreast with the latest marketing trends to improve our current digital marketing strategies.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Credit Card Product Manager

1 Core Competencies – Creativity
Proficiency Level -4
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Lists organizational policies and initiatives to promote creativity.
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Level 2 Behaviors
(Light Experience)
Uses creativity to solve problems with the supply of products and services and improve efficiency.
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Level 3 Behaviors
(Moderate Experience)
Seeks, evaluates, and implements alternative solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the industry for creative ideas and solutions for internal use.
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Level 5 Behaviors
(Mastery)
Stays abreast of the industry trends, creative ideas, and solutions.
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2 Core Competencies – Innovation
Proficiency Level -3
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

Summary of Credit Card Product Manager skills and competencies

There are 1 hard skills for Credit Card Product Manager, New Product Development.
6 general skills for Credit Card Product Manager, Advertising, Digital Marketing, Email Marketing, etc.
11 soft skills for Credit Card Product Manager, Creativity, Innovation, Attention to Detail, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Credit Card Product Manager, he or she needs to be skilled in Creativity, be skilled in Innovation, and be skilled in Attention to Detail.

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