10 general skills or competencies (Job family competencies) for Business Development Director
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Describes the components and purpose of demand generation analytics.
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Level 2 Behaviors
(Light Experience)
Identifies demand generation issues in integrating sales and marketing programs.
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Level 3 Behaviors
(Moderate Experience)
Maintains demand generation metrics to optimize campaign performance.
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Level 4 Behaviors
(Extensive Experience)
Manages creative websites to maximize demand generation results and address user objectives.
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Level 5 Behaviors
(Mastery)
Establishes innovative programs to create a consistent brand identity.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Discusses the importance of event marketing to brand presence building and lead generation.
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Level 2 Behaviors
(Light Experience)
Sources and submits a list of possible vendors and suppliers for the event marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Interprets the market demographics and implements strategies to pull off the event successfully.
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Level 4 Behaviors
(Extensive Experience)
Develops engaging marketing campaigns to maximize audience awareness and meet event registration goals.
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Level 5 Behaviors
(Mastery)
Establishes and implements event marketing plans to boost engagement with our target audience.
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15 soft skills or competencies (core competencies) for Business Development Director
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Describes own business unit's role in the production of our organization's P/S.
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Level 2 Behaviors
(Light Experience)
Outlines the main advantages of our business's main P/S.
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Level 3 Behaviors
(Moderate Experience)
Examines the products and services from the perspective of the customer.
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Level 4 Behaviors
(Extensive Experience)
Incorporates quantifiable evidence to prove that the value of the product is credible.
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Level 5 Behaviors
(Mastery)
Educates others on the structure and integration of cross-functional products or services.
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Summary of Business Development Director skills and competencies
There are 0 hard skills for Business Development Director.
10 general skills for Business Development Director, Demand Generation, Event Marketing, Lead Generation, etc.
15 soft skills for Business Development Director, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Customer Relationship Management.