11 general skills or competencies (Job family competencies) for Business Development Associate I
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Explains the different types of demand generation marketing tactics.
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Level 2 Behaviors
(Light Experience)
Reports the impacts of demand generation activities on sales pipelines and revenues.
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Level 3 Behaviors
(Moderate Experience)
Prepares an agreed-upon integrated sales and marketing plan to drive growth in demand generation activities.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of demand generation initiatives to achieve revenue goals.
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Level 5 Behaviors
(Mastery)
Leads the development and implementation of demand generation programs to expand revenues.
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Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Explains how event marketing helps in developing more profound relationships with customers.
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Level 2 Behaviors
(Light Experience)
Supports the event planning and coordination following our requirements and objectives.
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Level 3 Behaviors
(Moderate Experience)
Participates in various external marketing events to generate sales conversations for the business.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of global marketing events to ensure our campaigns promote a unified brand image.
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Level 5 Behaviors
(Mastery)
Forecasts business revenues from existing marketing events and future sales opportunities.
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11 soft skills or competencies (core competencies) for Business Development Associate I
Skill definition-Applying principles, practices and guidelines to interact and build a good business relationship with customers.
Level 1 Behaviors
(General Familiarity)
Gathers client information, past sales, and previous marketing efforts.
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Level 2 Behaviors
(Light Experience)
Identifies sales opportunities to reduce customer complaints and defection.
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Level 3 Behaviors
(Moderate Experience)
Resolves customer relationship management issues to offer better support and increase retention.
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Level 4 Behaviors
(Extensive Experience)
Manages marketing campaigns to conduct business and generate revenue.
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Level 5 Behaviors
(Mastery)
Improves customization of marketing to meet customers' needs and interests.
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Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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Summary of Business Development Associate I skills and competencies
There are 0 hard skills for Business Development Associate I.
11 general skills for Business Development Associate I, Demand Generation, Event Marketing, Lead Generation, etc.
11 soft skills for Business Development Associate I, Customer Relationship Management, Innovation, Self-Motivation, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Associate I, he or she needs to be proficient in Customer Relationship Management, be proficient in Innovation, and be proficient in Self-Motivation.