Skills & Competencies for Search Engine Optimization Specialist II

Search Engine Optimization Specialist II job profile

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JOB SUMMARY for Search Engine Optimization Specialist II

Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.

JOB RESPONSIBILITIES for Search Engine Optimization Specialist II

Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO.

Search Engine Optimization Specialist II SALARY RANGE

BASE 50%
$102,850
TOTAL 50%
$109,724
Job Level
P03
Job Code
IT10000582
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Search Engine Optimization Specialist II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Search Engine Optimization Specialist II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist II

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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2 Job Family Competencies – Gap Analysis
Proficiency Level -3
Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Documents all the advantages and disadvantages of gap analysis.
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Level 2 Behaviors
(Light Experience)
Conducts gap analysis to support the development of business process improvement plans.
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Level 3 Behaviors
(Moderate Experience)
Determines opportunities for business process improvement by conducting gap analysis.
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Level 4 Behaviors
(Extensive Experience)
Facilitates gap analysis for each product and strategies to drive improvement of the management.
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Level 5 Behaviors
(Mastery)
Develops standard operating procedures to facilitate gap analysis across our organization.
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3 Search Engine Optimization Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist II
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist II
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Search Engine Optimization Specialist II

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and purposes of Key Performance Indicators (KPI).
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Level 2 Behaviors
(Light Experience)
Follows up on regular action items related to KPI implementation.
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Level 3 Behaviors
(Moderate Experience)
Defines KPIs in terms of Specific, Measurable, Achievable, Realistic, and Timely (SMART) goal criteria.
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Level 4 Behaviors
(Extensive Experience)
Develops and delivers training programs on KPI practices to employees and managers.
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Level 5 Behaviors
(Mastery)
Defines and modifies strategic KPIs to drive organizational objectives and priorities.
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2 Core Competencies – Analytical Thinking
Proficiency Level -3
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Explains the integral role data collection plays when conducting analytical thinking.
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Level 2 Behaviors
(Light Experience)
Breaks down a specific project into lists of tasks.
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Level 3 Behaviors
(Moderate Experience)
Develops alternative solutions and compares the pros and cons.
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Level 4 Behaviors
(Extensive Experience)
Draws conclusions based upon logic and intuitive judgment.
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Level 5 Behaviors
(Mastery)
Evaluates potential risks using extensive industry knowledge when considering new opportunities.
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3 Search Engine Optimization Specialist II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist II
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist II
Proficiency Level - 5

Summary of Search Engine Optimization Specialist II skills and competencies

There are 0 hard skills for Search Engine Optimization Specialist II.
11 general skills for Search Engine Optimization Specialist II, Data Analytics, Gap Analysis, Content Management, etc.
10 soft skills for Search Engine Optimization Specialist II, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist II, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.

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