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Unlocking Potential: How Behavioral Competencies Drive Organizational Success

Written by Salary.com Staff

December 13, 2023

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Technical skills are essential for career growth along with behavioral competencies. Creativity, communication, and focus is crucial in the workplace. They impact how well a company performs and how employees manage tricky situations.

Companies succeed or fail based on behavioral competencies. How people behave and interact is the real key to success.

Companies need to focus on behavioral competencies. Smart leaders must keep a balance between investing in technology and software and in people skills. Make behavioral competencies an important part of the talent plan.

Dig deeper to unlock potential and know more about behavioral competencies.

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What Are Behavioral Competencies?

Behavioral competencies are behaviors, attitudes, and personality traits. They are known as soft skills or people skills and are essential in career growth.

Behavioral competencies are typically grouped into communication, leadership, teamwork, adaptability, problem-solving, and customer focus. These categories help define the specific behaviors and capabilities valued and expected within an organization.

Organizations see what their employees are good at and where they need to improve when they define and evaluate behavioral competencies. This helps create specific training and development plans to improve skills and boost overall performance. With a mix of technical skills and key behavioral competencies, people at all levels of an organization can reach their full potential and drive real impact.

The Most Critical Behavioral Competencies for Success

An organization's success depends on its people. Developing behavioral competencies unlocks a team's full potential along with technical skills.

Communication

Effective communication is crucial for a company's success. Good communicators listen well, speak clearly, and share information promptly. They simplify tricky ideas, adjust their communication style to fit different audiences, and ensure everyone understands.

Improved communication leads to fewer misunderstandings, less conflict, and increased productivity.

Critical Thinking

Good critical thinking skills are crucial for leaders and workers. It means asking tough questions, being creative, and making fact-based decisions. Practice deep questioning, step-by-step thinking, and considering all sides of a problem to improve until it becomes a habit.

Teamwork

Teamwork is crucial in modern organizations. Teams that work together and listen to each other get more done. They trust each other, share tasks, and solve problems effectively. Leaders must set an example and provide opportunities for team improvement.

Creativity

New and smart ideas are essential for progress. Creativity and producing new and helpful ideas lead to innovation. Curious and imaginative employees who explore new angles foster creativity. Leaders help by encouraging new things, brainstorming without criticism, being available for creative thinking, and rewarding good ideas.

Adaptability

Being open to change and adjusting when learning new things facing unexpected situations. Adaptability helps when things encounter change or uncertainty.

Get ahead of the competition by improving important behavior competencies.    Make developing these competencies a priority for long-term success.

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The Benefits of Focusing on Behavioral Competencies

With an investment of time and effort, behavioral competencies yield many benefits. Here are some of them.

Improved Productivity

Workers with good behavioral competencies such as communication and problem-solving skills get more work done. They can team up better, beat challenges, and develop new ideas.  With dedication and the right training, companies that teach behavioral competencies get better work and results.

Reduced Turnover

Developing behavioral competencies makes work more enjoyable. It helps employees feel appreciated and motivated. This makes them happier with their jobs and more likely to stay long term.

Better Teamwork

Employees can work together better. With soft skills, they are better equipped to handle disagreements nicely and accomplish great things as a team. This makes the workplace more cooperative, friendly, and successful.

Improved Customer Experience

Behavioral competencies have an impact beyond internal operations. How employees behave affects customers. Workers who have good customer service skills provide customers with great experience. They understand what customers want, fix problems, and make customers happy.

Applying Behavioral Competencies to Workplace

Behavioral competencies are important to perform effectively in the workplace. Here are some practical settings to apply and practice learned behavioral competencies for employees and job seekers.

Job Interviews

Applying behavioral competencies is a game-changer when it comes to job interviews. Showcase these skills through the following:

Understand the Job Requirements: Focus on key behavioral competencies from the job description during the interview.

Prepare Specific Examples: Consider real-life situations from previous work experiences where desired behavioral skills are demonstrated. Keep these stories concise and detailed. Use the STAR method:

  • Situation: Describe the context.
  • Task: Explain role or responsibility.
  • Action: Detail the action taken.
  • Result: Highlight the outcome or things learned.

Practice Beforehand: Prepare for behavioral questions by practicing common examples such as teamwork or problem-solving. This helps communicate experiences effectively.

Ask Questions: Ask behavioral questions towards the end of the interview such as the company's culture, teamwork dynamics, or change management.

Career Advancement

Competencies impact career advancement. Chances of getting promoted increase through behavioral competencies.

Employers often look at how employees behave when deciding on promotions and future opportunities. When employees show strong behavior skills, they are more likely to be noticed and rewarded for their hard work. Showing these skills set employees  up for career growth and progress.

Best Practices for Developing Behavioral Competencies

Having skilled and teamwork-oriented employees is a big win. Here are some good things to remember:

Make behavioral competencies a strategic priority.

Leaders must lead the way to make behavioral competencies essential. Discuss how these soft skills matter and make them part of the big plans and goals. When these skills match the company's values and what it wants to achieve, they become a big part of how things work.

Focus on strengths, not weaknesses.

Focusing on strengths is the best way to improve behavioral competencies. Identify strengths through tests and develop them with the help of mentors, coaches, and challenging tasks. It boosts interest, motivation, and performance. 

Offer continuous learning opportunities.

Developing behavioral competencies is a life-long learning process. Keep on learning in different ways such as:

  1. Learning from skilled leaders.
  2. Taking online courses and watching videos to understand skills.
  3. Trying new jobs or protecting colleagues in your company.
  4. Attending outside events and workshops about leadership, communication, and problem-solving.

Measure and provide feedback.

Check on behavioral competencies improvement efforts. Talk with managers and employees to decide how to measure these skills for each job. Have regular talks and reviews to check progress and set new goals. Give specific examples and helpful feedback.

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Conclusion

Behavioral competencies are the secret ingredient that takes companies from good to great.  Developing behavioral competencies and emphasizing strengths leads to a collaborative, innovative, and adaptable workforce. Train and coach managers and employees at all levels and set a good example.

Resources for skill and competency development are widely available. Support employees in improving these skills to unleash the organization's full potential and achieve greater success.

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