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The Importance of Conducting an Employee Satisfaction Survey

Written by Salary.com Staff

April 23, 2024

The Importance of Conducting an Employee Satisfaction Survey hero

Companies invest a significant amount of time and effort assessing how well their employees are doing their jobs. They want to know how workers can improve and contribute to the success of the business. But more employers are realizing the importance of flipping the question. Now, they want to figure out how to make employees feel happier and more fulfilled.

This approach aims to make employees feel more connected and committed to their work, which can lead to them accomplishing more. A reliable method for gauging how content employees are is through thoughtfully crafted surveys that ask about their satisfaction with their job.

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What Is an Employee Satisfaction Survey?

An employee satisfaction survey is a tool used by Human Resource Managers to find out how content employees feel at work. It helps managers grasp what they can do to improve the workplace.

The main goal of this employee satisfaction survey is to give management insights on how to improve the existing systems and procedures. It helps identify areas where employees may not be happy or might be feeling frustrated.

By collecting feedback through the employee satisfaction survey, HR aims to create a positive and welcoming work environment. Companies can use this information to address the needs of their employees and strive to build a workplace where everyone feels appreciated and included.

Why Employee Satisfaction Survey Is Important

According to information from Forbes about how happy and content employees are at work, employee satisfaction surveys provide valuable statistics for companies. These surveys help analyze how the company is doing internally, compare it to previous times, and produce solutions.

Here are the five reasons why employee satisfaction surveys are important, explained in simpler terms:

  • Shows Employee Engagement

When employees are engaged and interested in their work, it can boost a company's profits by a significant amount, as much as 21%. These surveys help figure out how employees feel about their job, whether they take pride in working for the company, and how they suggest solving any problems they may have.

  • Gives Employees a Voice

Almost 9 out of 10 HR representatives believe that feedback from these surveys about how the company operates is crucial for its future success. To make positive changes, employees need to have a say and share their thoughts. These surveys can be done anonymously, so employees do not have to reveal their identity.

  • Increases Employee Involvement

When employees feel that their opinions matter, they become more productive. They can be almost five times more productive. Employee satisfaction survey allows communication between management and employees, which is key to working well together.

  • Helps Set Company's Direction

These surveys help figure out what issues are most important in the company and find ways to fix them. This means introducing new improvements that benefit everyone and finding opportunities for the company to grow.

  • Allows for Comparison

By doing these surveys regularly, the company can keep track of how employees are doing. This helps figure out how they are progressing, what improvements are working, and what direction the company must go in the future.

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How to Conduct an Employee Satisfaction Survey

Before you start, it is important to know how to conduct an employee satisfaction survey. Here are the steps to follow:

Understand What You Need

Every employee satisfaction survey is unique. They may have similarities, but each one needs to be planned, done, and looked at based on what it needs. Knowing what is most important for the survey will help you set the rules early and save a lot of time.

Things you need to decide before doing the survey:

  • What kind of feedback you want to get
  • How much money you have for it
  • How many employees you will ask
  • What kind of information you want to collect
  • How you will collect information

Make a Question List

The step is to make a list of questions. For the employee satisfaction survey, you need both questions with numbers and questions with words to get a good picture of how employees feel.

Get the Answers

When you are getting answers, there are some clever tricks you can use to get information that is useful for you. Here are two of them:

  • Smart Targeting: This means picking only a certain group of people who match what you are looking for. This can be factors such as age, gender, location, and more. This gives you more detailed info about who must take your survey.
  • Follow-Up Questions: These are questions that change based on how someone answered before. You can use this to ask different questions to get specific info.

Look at the Answers

Looking at the answers is important. The answers can be numbers or words, depending on the questions and what you need to know.

The words people use can include:

  • What they want to happen
  • What they think
  • Ideas they have
  • Why they feel a certain way

The numbers can show how happy people are with things such as:

  • How much they like their job
  • How much they learn
  • How much they get paid
  • How the rules are
  • How the work atmosphere is

Do Something About It

Now that you know what is going on, you can start fixing things. It is the only way to show employees that what they think is important and that they help make decisions.

For example, when the employee satisfaction survey says that people often argue at work, bosses must make a team to stop arguments and find solutions to address this issue.

Optimizing Results: Post-Employee Satisfaction Survey Feedback Actions

After you collect feedback from employees, there are some important steps to take. Here is what you must do:

  • Show Appreciation

Take a moment to thank your employees for sharing their thoughts. Send a sincere email from higher-ups in the company to let them know their feedback matters. Tell them you will study the results and create a plan. Share the output with everyone.

  • Look at the Feedback

Understand what the feedback is saying. Dive into the information and find the common things that are being said.

Do not forget to read the answers where people wrote their thoughts. Sometimes, these give important ideas. Study the data carefully, do not rush, and look for main themes showing what is good and what needs to be better.

  • Ask Again when Needed

When there are things, you need to clarify further, ask employees for a short follow-up survey. This will help fill in any gaps and give you a fuller picture of the issues. Remember, the more you understand, the better you can make things right.

You can ask employees who did not answer the first time to share their thoughts as well.

  • Make a Plan

Now that you know what is important, it is time to plan. Focus on a few things that will make the biggest difference right away. Do not try to do too much at once. Keep your plan clear and specific, making sure each action will bring positive change.

  • Share the Plan

It is important to keep your promises. After you get the results and plan, share them with everyone. Being honest and open is important.

Remember, telling everyone the results and plan is not just a formality. It lets everyone know their goals and plans based on their important feedback. Getting everyone involved makes a formidable team.

  • Start Making Changes

Put your plan into action. Once you have your plan, you need to give people jobs and make teams.

Encourage people to work together and give them what they need to succeed. Remember, it is not only about making plans; it is about taking real steps to make things better.

  • Do This Every Year

Getting feedback from employees is important.   Conduct the employee satisfaction survey every year. When you do, you will see where you have gotten better and where you need to work on things.

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In conclusion, using employee satisfaction surveys can make a significant difference in keeping employees happy. They want to feel valued, work in a safe place and have chances to grow in their job. When a company provides these things, it not only makes employees happy but sets a solid foundation for the future of both the employee and the company as well.

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