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Stock Option Evolution: Embracing Equity Refreshes

Written by Salary.com Staff

March 13, 2024

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Stock options are part of the equity compensations that some companies offer. But some individuals may not be fully educated about how it works. Companies are now offering equity refreshes, granting extra stock options over time. This practice keeps the value of options current and exciting for employees. Plus, it helps companies attract and keep talented staff.

Read on and discover the growth of stock options and how an equity refresh can help.

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The Evolution of Stock Options

Stock options were once a straightforward concept. Companies grant employees the opportunity to buy shares in the company at a set price. However, in recent years, equity compensation has become more complex.

  • Traditional Stock Options

Regular stock options let employees buy company shares at the price set on the day they got the option. If the share price increases, employees can buy the shares at the lower option price and sell them for a profit. These options encourage employees to improve company performance and shareholder value.

  • Restricted Stock Units

Many companies now prefer restricted stock units (RSUs) over traditional options. RSUs grant employees shares without an exercise price. The shares vest over time if employees remain with the company. RSUs are less risky than options, as employees get value even if the share price declines. RSUs are easier to understand, and tax authorities apply a fixed rate to them.

  • Performance-Based Awards

Some companies use performance-based awards. They tie the equity compensation to the company’s financial targets. For example, when revenue grows by 10% each year, some options become available. This helps connect employee goals with those of shareholders, but performance awards add complexity. Companies need to choose the right targets and measures to make it work.

Stock options have changed to keep good employees and encourage them to stay. Equity refreshes, performance links, and restricted stock are better options than just traditional ones. Choosing the right mix of equity can help companies succeed.

Why Companies Offer Equity Compensation

Companies offer stock options and equity compensation to attract and keep top talent. But there are also other reasons why offering equity compensation is a good move for them.

  • Attracting Skilled Employees

Giving employees a share of the company allows them to own part of it and be part of its success. This can be very appealing to ambitious, entrepreneurial candidates.

  • Aligning Interests

Equity compensation helps align the interests of employees and shareholders. When employees want the company's stock price to rise, it motivates them to work hard and help the company succeed.

  • Retaining Valuable Employees

When employees get their shares gradually over time, it encourages them to stick with the company and build up their wealth. This makes key employees less likely to leave for other opportunities.

Equity refresh programs give employees new stock over time. This keeps them motivated and loyal. They help companies hold onto valuable team members. When companies let employees own more of the business, it encourages them to stay committed and keep working for long-term success.

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Why Equity Refreshes Matter

An equity refresher is a boost for stock options or equity plans. It's extra stock or options given regularly to keep or grow the value of what employees own in the company. Here's why it matters:

  • Equity refreshes offer more stock options over time. This keeps employees motivated and helps maintain their interest and commitment, especially as the value of their initial options may decrease over time.
  • For employees, equity refreshes mean their equity stake maintains relevance and value. Refreshes keep stock options valuable as a company grows. They also show appreciation to employees, motivating them to keep contributing.
  • For companies, equity refreshes help retain top talent for the long run by valuing employees and linking their success to the company's. They align incentives, motivating employees to contribute to the company's growth.

Equity refreshes are a win-win approach. It may spread out ownership a bit, but it keeps employees happy and sticking around. They help keep the team united, focused, and driving towards future growth.

Challenges and Considerations

As good as it may sound, equity compensation also comes with challenges. Here are some:

  • Dilution concerns

Giving more stock to current employees adds to the total shares available. This may lessen the ownership of founders and early investors, which is worrying for them. Companies must think about the pros and cons. But those with big plans for the future and wanting to keep their best employees see it as a good move. Giving out extra stock periodically, as part of a bigger plan to motivate employees, probably won't reduce ownership too much.

  • Cost to the Company

Equity is not “free” and comes with an opportunity cost. The more equity a company gives away, the less it remains to raise capital. Using equity wisely to keep employees happy is a good investment. It means companies don't have to pay higher salaries right away, which saves money. For many startups, the perks of giving employees extra equity are worth it.

  • Misinterpretation

Some fear that giving equity refreshes may seem like a last resort to keep employees or hide problems. But when done openly and fairly and as part of a bigger pay plan, companies can show how they value their employees for the long haul. For companies with exciting plans, equity refreshes boost dedication and loyalty. Clear communication can address any worries about how it looks.

Equity refreshes make sense for most startups, but each company’s situation is unique. Companies can pick what's best for them by knowing the challenges and thinking about what matters most. When implemented thoughtfully, equity refreshes can motivate employees and support sustainable growth.

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Conclusion

Stock options have come a long way since their introduction decades ago. They used to remain stagnant, but now smart companies see the benefit of keeping them updated. Equity refreshes help businesses keep good talent and let everyone share in success.

By adapting and being open to new approaches, companies can create a culture where everyone feels ownership. Stock options should be exciting for the future, not something that holds people back. Visit Salary.com and check out various products and services for your compensation needs.

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