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Bonuses and Incentives: Clearing Up the Confusion

Written by Salary.com Staff

May 10, 2024

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When it comes to bonuses and incentives, many employees are clearly confused. Both involve extra money, but there are key distinctions between these workplace perks that everyone must know. While bonuses reward past performance, incentives aim to motivate future efforts.

Companies use incentives to push behaviors and outcomes they want to see more of. Bonuses simply acknowledge work already done without any strings attached. It is the classic carrot versus stick idea. With a bonus, employees do their job and now here is a little extra. For an incentive, it is more here is some motivation to keep up the good work.

This article will clear up some of the common confusion surrounding bonuses versus incentives for employees to know what to expect from these two types of workplace rewards.

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Defining Key Terms: Bonus vs. Incentive

Bonus

A bonus refers to a cash reward given once a year that companies link to team or individual performance. They provide bonuses to show employees their appreciation for work done well. More than that, it is to motivate them to continue high performance. Companies compute bonuses as a percentage of an employee's base pay.

Incentive

An incentive is a reward with the purpose of motivating behaviors or outcomes. Companies tie incentives in the workplace to productivity, sales, safety, or other metrics. They aim to push employees to achieve specific goals or targets. Incentives can take the form of cash, gift cards, extra paid time off, public recognition, or non-cash rewards.

Comparing the Two: Key Differences Between Bonuses and Incentives

Bonuses and incentives are not the same. While both are meant to urge employees and reward performance, there are some distinct differences between the two.

A bonus is a one-time monetary reward, often given at the end of the year. It is based on the company's overall performance and profits. Companies do not link it directly to an individual's work or successes. But for incentives, companies tie it to an employee's performance and targets. When they meet certain targets or metrics, the employee earns the incentive. Incentives can be either cash or non-cash rewards.

Monetary vs Non-Monetary

Cash incentives include cash bonuses, gift cards, or extra vacation days. Non-cash incentives are perks such as flexible work schedules, public recognition, or prospects for growth. Non-cash incentives can be just as motivating for employees.

Short-Term vs Long-Term

Bonuses are short-term, meant to reward past performance. Incentives can focus on both short-term goals and long-term objectives. For instance, companies can offer incentives for meeting quarterly sales targets (short-term) and as for retention over multiple years (long-term). Using a mix of short and long-term incentives helps keep employees engaged and motivated over time.

Team vs Individual

Bonuses reward company or team performance, while incentives focus on individual employee goals and metrics. Companies use incentives to boost team performance by tying rewards to team targets and goals. A mix of individual and team-based incentives is an effective way to foster both personal and collaborative achievement.

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Bonuses and incentives are both meant to motivate. But incentives tend to be more targeted, flexible, and directly tied to employee performance and goals. Using the right mix of short and long-term, cash and non-cash, and individual and team-based incentives can help maximize employee engagement and drive business results.

To keep it simple, here is a summary of their key distinctions:

  • Timing: Companies pay bonuses annually while they give incentives more often, such as monthly or quarterly.
  • Performance Link: They link bonuses to overall company and individual performance while incentives are to achieve specific metrics.
  • Calculation: Companies compute bonus amounts as a percentage of base pay. They set incentive pay based on the metrics and targets linked with the incentive program.
  • Purpose: The primary purpose of a bonus is to reward past performance whereas the main goal of an incentive is to motivate future performance and behavior.

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Conclusion

While bonuses and incentives may seem interchangeable, they are actually quite different. Bonuses are extra cash rewards that companies hand out, usually at the end of the year, as a way of saying thanks for a job well done. Incentives are used to motivate specific behaviors and actions, like dangling a carrot to get employees moving in the right direction.

Companies rely on both bonuses and incentives to boost morale, productivity, and retention, but it is important to understand how each type of compensation functions. The next time your boss offers you a "bonus incentive," ask a few questions to find out if it is a gift for stellar performance or motivation to up your game. Either way, who can complain about a little extra cash? Just know the difference so you understand the expectations behind it.

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