How Much Does a Sales Director Make in the United Kingdom? Salary Range, Hourly Rate and More

As of April 22, 2025, the average annual salary for a Sales Director in the United Kingdom is £82,928, with an hourly rate of £40, according to Salary.com Global Salary IQ data. The average salary ranges from £71,608 to £93,272, influenced by factors like location, education, experience, and more.

Convert Currency to USD View as table

Global Market Data

25TH £71,608

50TH(Median) £82,928

75TH £93,272

Sales Director Salaries by Percentile

Percentile	Salary	Location	Last Updated
25th Percentile Sales Director Salary	£71,608	United Kingdom	April 22, 2025
50th Percentile Sales Director Salary	£82,928	United Kingdom	April 22, 2025
75th Percentile Sales Director Salary	£93,272	United Kingdom	April 22, 2025

Employers: Find Surveys For This Job Employers: Price Your Company Jobs

See it in Action

Change Search Criteria

Unlock Intelligence on Your Competitors' Salaries Across 35 Countries

Real-time global intelligence that empowers you to make competitive pay decisions and align offers with global trends.

SalaryIQ^TM

Find More Jobs in the United Kingdom

How Much Does a Sales Director Make by Hour, Week, Month, and Year?

Last Updated on April 22, 2025

£71,608

Average £82,928/year

£93,272

£5,967

Average £6,911/month

£7,773

£1,377

Average £1,595/week

£1,794

£34

Average £40/hour

£45

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	£93,272	£7,773	£1,794	£45
Average	£82,928	£6,911	£1,595	£40
25th Percentile	£71,608	£5,967	£1,377	£34

Salary.com provides you with accurate and diversified Sales Director salary data based on specialized databases to help you get a fairer salary. The average annual pay for a Sales Director is about £82,928 a year, this translates to an approximate hourly rate of £40, a monthly salary of about £6,911, and a weekly pay of around £1,595. Click the switch button below to see more details about Sales Director hourly pay, weekly pay, monthly pay, and so on.

How Much Do Sales Directors Earn at Different Levels in 2025?

A Sales Director's salary varies significantly based on experience level. Entry typically earn £71,101 - £78,366, while Intermediate make £72,115 - £79,211, Senior earn £73,635 - £80,394, Specialist earn £75,494 - £82,083, Expert can reach £77,352 - £83,700 or more, depending on the company and location.

Levels	Salary
Entry Level Sales Director	£76,001
Intermediate Level Sales Director	£77,015
Senior Level Sales Director	£78,366
Specialist Level Sales Director	£80,056
Expert Level Sales Director	£81,745

Entry Level	8%
Intermediate Level	7%
Senior Level	6%
Specialist Level	3%
Expert Level	1%

View as Graph

Last Updated on April 22, 2025

What are the Highest Paying Cities in the United Kingdom for Sales Director?

The top 3 highest-paying cities in the United Kingdom for Sales Director are London, Brighton and Hove, and Manchester. In London, the average salary is £89,562 per year, while Brighton and Hove offers £83,544, and Manchester pays around £79,491 annually.

Which Job Pays More: Director of Sales or Sales Director?

As of April 22, 2025 , a Director of Sales makes more than a Sales Director. A Director of Sales earns an average annual salary of £86,121. And a Sales Director earns an average annual salary of £82,928.

Job Title	Salary Range in GBP
Director of Sales	£73,763 £98,471
Sales and Marketing Director	£80,512 £143,995
Channel Sales Director	£72,032 £151,554
Director of Channel Sales	£72,235 £151,982

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about