How much does a Web Content Strategist make?

As of April 01, 2025, the average annual salary for a Web Content Strategist in the United States is $77,649. Salary.com reports that pay typically ranges from $69,461 to $87,566, with most professionals earning between $62,006 and $96,594.

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Salary range for a Web Content Strategist
$69,461 to $87,566
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Web Content Strategist Salary in Major Cities

This chart shows the salary comparison for Web Content Strategist between major cities. San Francisco City consistently ranks #1 as of April 01, 2025. Click on the chart to see the detail salary data for Web Content Strategist in each city.
Click to see the salary for Web Content Strategist in these major U.S. cities.
City Name Average Salary
San Francisco, CA $96,976
Washington, DC $85,973
Miami, FL $74,605
Chicago, IL $80,243
Boston, MA $86,602
New York, NY $89,988
Dallas, TX $76,679
If you'd like know Web Content Strategist Salary in other cities, then please select a city in

Average Base Salary

Core compensation

 
 
 
69461
87566
77649

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
71310
91067
80251
What is the average salary for Web Content Strategist in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Content Strategist in the United States. The base salary for Web Content Strategist ranges from $69,461 to $87,566 with the average base salary of $77,649. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $71,310 to $91,067 with the average total cash compensation of $80,251.
Average Salary Average Salary Range
Base Salary $77,649 $69,461 - $87,566
Bonus $2,602 $1,849 - $3,502
Total Pay $80,251 $71,310 - $91,067
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Web Content Strategist, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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69461
87566

 

What's the difference between Content Strategist and Web Content Strategist?
According to our latest salary estimation on April 01, 2025. The average salary of Web Content Strategist is $77,649, and the average salary of Content Strategist is $77,649. The average salary of Content Strategist is lower than Web Content Strategist. ( 2025-03-25 salary.com )
I am a Web Content Strategist, which location’s salary is higher, Riverside, CA or Bossier City, LA?
Riverside, CA typically sees higher pay than Bossier City, LA for Web Content Strategist. a Web Content Strategist Salary in Riverside, CA is $81,928 as of April 01, 2025; a Web Content Strategist Salary in Bossier City, LA is $71,235 as of April 01, 2025. ( 2025-03-25 salary.com )
Why does the salary of a Web Content Strategist vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2025-03-25 salary.com )
What are the Pay Factors for Web Content Strategist?
Salary ranges for a Web Content Strategist can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2025-03-25 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2025-03-25 salary.com )

Jobs with a similar salary range to Web Content Strategist : Digital Media Designer, Web Content Publisher, Social Content Producer

Last Update: April 01, 2025