VP Sales and Marketing Salary in Charlotte, NC

How much does a VP Sales and Marketing make in Charlotte, NC?

As of April 01, 2025, the average annual salary for a VP Sales and Marketing in Charlotte, NC is $320,746. Salary.com reports that pay typically ranges from $270,339 to $388,361, with most professionals earning between $224,445 and $449,920.

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Salary range for an VP Sales and Marketing

$270,339 to $388,361

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What is a VP Sales and Marketing?

The Vice President of Sales and Marketing is responsible for leading and directing the sales and marketing teams to achieve the company's revenue and growth targets. This role involves developing and implementing sales and marketing strategies, identifying new business opportunities, building and maintaining strong relationships with clients and partners, and overseeing the sales and marketing operations. The VP Sales and Marketing also plays a key role in setting and achieving sales targets, managing the sales pipeline, and ensuring the marketing efforts effectively promote the company's products or services. Additionally, this position involves collaborating with other departments to align sales and marketing efforts with overall business objectives and driving innovation and continuous improvement in sales and marketing processes.

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Job Openings for VP Sales and Marketing in Charlotte, NC

What does a VP Sales and Marketing do?

Common responsibilities of a VP Sales and Marketing

Analyze market trends and customer needs to develop new products and services that meet market demands.

September 18, 2023

Lead and manage the sales and marketing teams to ensure they are meeting their targets and objectives.

September 22, 2023

Identify and pursue new business opportunities and partnerships to expand the company's market reach.

September 30, 2023

Present sales and marketing strategies and performance reports to senior management and stakeholders.

October 22, 2023

Oversee the development of marketing materials, advertising campaigns, and promotional activities to increase brand awareness and drive sales.

October 26, 2023

Stay up-to-date with industry trends and best practices to ensure the company remains competitive in the market.

November 01, 2023

Develop and implement sales and marketing strategies to achieve company goals and objectives.

November 21, 2023

Collaborate with other departments, such as product development and customer service, to ensure a cohesive and effective sales and marketing strategy.

November 25, 2023

Monitor and analyze sales and marketing performance metrics to identify areas for improvement and make data-driven decisions.

November 26, 2023

Build and maintain relationships with key clients and partners to drive sales and foster long-term business relationships.

November 29, 2023

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VP Sales and Marketing Salary By Experience Levels in Charlotte, NC

How much should you be earning in VP Sales and Marketing in Charlotte, NC based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

VP Sales and Marketing Salary By Level of Education in Charlotte, NC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for VP Sales and Marketing in Charlotte, NC

Average Base Salary

Core compensation

270339

388361

320746

Average Total Cash Compensation

Includes base and annual incentives

348250

575675

438420

What is the average salary for VP Sales and Marketing in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP Sales and Marketing in Charlotte, NC. The base salary for VP Sales and Marketing ranges from $270,339 to $388,361 with the average base salary of $320,746. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $348,250 to $575,675 with the average total cash compensation of $438,420.

View Average Salary for VP Sales and Marketing as table

	Average Salary	Average Salary Range
Base Salary	$320,746	$270,339 - $388,361
Bonus	$117,674	$77,911 - $187,315
Total Pay	$438,420	$348,250 - $575,675

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

VP Sales and Marketing Salary Near Charlotte, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Charlotte, NC
CITY, STATE Concord, NC	AVERAGE SALARY RANGE $265,024 - $380,726	COMPARE TO Charlotte, NC
CITY, STATE Kannapolis, NC	AVERAGE SALARY RANGE $261,416 - $375,543	COMPARE TO Charlotte, NC
CITY, STATE Gastonia, NC	AVERAGE SALARY RANGE $270,059 - $387,959	COMPARE TO Charlotte, NC
CITY, STATE Rock Hill, SC	AVERAGE SALARY RANGE $269,555 - $387,236	COMPARE TO Charlotte, NC
CITY, STATE Salisbury, NC	AVERAGE SALARY RANGE $262,059 - $376,467	COMPARE TO Charlotte, NC
CITY, STATE Hickory, NC	AVERAGE SALARY RANGE $267,513 - $384,302	COMPARE TO Charlotte, NC

See salaries for VP Sales and Marketing in locations close to Charlotte, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Charlotte, North Carolina

Charlotte (/ˈʃɑːrlət/) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont, it is the county seat of Mecklenburg County. In 2017, the U.S. Census Bureau estimated the population was 859,035, making it the 17th-most populous city in the United States. The Charlotte metropolitan area's population ranks 22nd in the U.S., and had a 2016 population of 2,474,314. The Charlotte metropolitan area is part of a sixteen-county market region or combined statistical area with a 2016 census-estimated population of 2,632,249. Between 2004 and 2014, Charlotte was ranked as...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE VP of Sales and Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $262,501	MAXIMUM SALARY $311,601
JOB TITLE VP of Digital Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $190,016	MAXIMUM SALARY $231,552
JOB TITLE VP of Channel Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $192,241	MAXIMUM SALARY $222,612
JOB TITLE VP of Product Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $194,600	MAXIMUM SALARY $232,400
JOB TITLE VP of Partner Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $192,300	MAXIMUM SALARY $222,700
JOB TITLE VP of Product/Brand Marketing	LOCATION Charlotte, NC	MINIMUM SALARY $194,539	MAXIMUM SALARY $232,376

The VP Sales and Marketing job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Charlotte, NC that might be a good fit for the type of job and salary you are looking for.

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270339

388361

About Charlotte, North Carolina Charlotte (/ˈʃɑːrlət/) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont, it is the county seat of Mecklenburg Co....More

Charlotte, North Carolina area prices were up 1.5% from a year ago

VP Sales and Marketing Salary in popular cities: Raleigh, Greensboro, Winston Salem

Recently searched related titles: Vice President Sales And Marketing, Content Marketing Executive

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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