Social Media Specialist Salary in the United States

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How much does a Social Media Specialist make?

As of April 01, 2025, the average annual salary for a Social Media Specialist in the United States is $74,710. According to Salary.com, salaries can range from a low of $61,698 to a high of $90,363, with most professionals earning between $67,899 and $82,903.

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Salary range for a Social Media Specialist
$67,899 to $82,903
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Social Media Specialist Salary in Major Cities

This chart shows the salary comparison for Social Media Specialist between major cities. San Francisco City consistently ranks #1 as of April 01, 2025. Click on the chart to see the detail salary data for Social Media Specialist in each city.

Social Media Specialist Salary by City

Click to see the salary for Social Media Specialist in these major U.S. cities.
City Name Average Salary
San Francisco, CA $93,305
Washington, DC $82,719
Miami, FL $71,781
Chicago, IL $77,205
Boston, MA $83,324
New York, NY $86,582
Dallas, TX $73,776
If you'd like know Social Media Specialist Salary in other cities, then please select a city in

Average Salary Range for Social Media Specialist

Average Base Salary

Core compensation

 
 
 
67899
82903
74710

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
69802
87478
77900
What is the average salary for Social Media Specialist in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Specialist in the United States. The base salary for Social Media Specialist ranges from $67,899 to $82,903 with the average base salary of $74,710. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $69,802 to $87,478 with the average total cash compensation of $77,900.

View Average Salary for Social Media Specialist as table

Average Salary Average Salary Range
Base Salary $74,710 $67,899 - $82,903
Bonus $3,190 $1,903 - $4,575
Total Pay $77,900 $69,802 - $87,478
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Estimate Salary for Social Media Specialist online for free

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Your target salary is ?
67899
82903

 

Comments about Social Media Specialist

What's the difference between Social Media Specialist IV and Social Media Specialist?
According to our latest salary estimation on April 01, 2025. The average salary of Social Media Specialist is $74,710, and the average salary of Social Media Specialist IV is $113,053. The average salary of Social Media Specialist IV is higher than Social Media Specialist. ( 2025-03-25 salary.com )
I am a Social Media Specialist, which location’s salary is higher, Riverside, CA or Bossier City, LA?
Riverside, CA typically sees higher pay than Bossier City, LA for Social Media Specialist. a Social Media Specialist Salary in Riverside, CA is $78,827 as of April 01, 2025; a Social Media Specialist Salary in Bossier City, LA is $68,539 as of April 01, 2025. ( 2025-03-25 salary.com )

Social Media Specialist Frequently Asked Questions

Why does the salary of a Social Media Specialist vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2025-03-25 salary.com )
What are the Pay Factors for Social Media Specialist?
Salary ranges for a Social Media Specialist can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2025-03-25 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2025-03-25 salary.com )

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Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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Last Update: April 01, 2025